Bcbs.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
52% 
Page structure
100% 
Link structure
73% 
Server
69% 
External factors
100% 
SEO Score
Response time
0.71 s
File size
284.70 kB
Words
324
Media files
7
Number of links
56 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Blue Cross and Blue Shield Nationwide Health Insurance | bcbs.com | Blue Cross Blue Shield
The page title should be shorter than 580 pixels. It is 837 pixels long. Optimize title
The domain is used in the page's title.
There are word repetitions in the page title.
Meta description
(Critically important)
​​Explore the health insurance options offered by Blue Cross and Blue Shield insurance agencies. Get insurance delivered through your local BCBS agency. ​
The length of the meta description is perfect. (954 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
description​​Explore the health insurance options offered by Blue Cross and Blue Shield insurance agencies. Get insurance delivered through your local BCBS agency. ​
keywordshealth insurance,insurance,healthcare,blue cross blue shield,blue cross,blue shield,fep,find doctor,find hospital,urgent care,shop health insurance,bcbs member,blue365,blue distinction,coverage,individual,medicare,medicaid,healthy discounts,ppo,hmo,​​blue cross blue shield, bcbs, nationwide insurance, health insurance​
langen
twitter:cardsummary_large_image
twitter:site@BCBSAssociation
twitter:titleBlue Cross and Blue Shield Nationwide Health Insurance | bcbs.com
twitter:description​​Explore the health insurance options offered by Blue Cross and Blue Shield insurance agencies. Get insurance delivered through your local BCBS agency. ​
twitter:imagehttps://www.bcbs.com/dA/bc65e1e2-86c7-4661-b3f8-a89d25f884a6
og:titleBlue Cross and Blue Shield Nationwide Health Insurance | bcbs.com
og:description​​Explore the health insurance options offered by Blue Cross and Blue Shield insurance agencies. Get insurance delivered through your local BCBS agency. ​
og:urlhttps://www.bcbs.com/index
og:site_nameBlue Cross Blue Shield Association
og:imagehttps://www.bcbs.com/dA/bc65e1e2-86c7-4661-b3f8-a89d25f884a6
og:typewebsite
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 2 paragraph/s was/were found on this page.
There are only 324 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 8 words is low.
32.7% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/dA/cec184ec-9008-4a98-bd75-b5d2304fb861BCBS Logo
/dA/ea0ec928-84db-4e44-9eec-ec4d42d34d4cno alternative text is provided
/dA/4cc65154-ea1d-4a2b-860b-fe7d1a79eb7fno alternative text is provided
/dA/4cc65154-ea1d-4a2b-860b-fe7d1a79eb7fFather and daughter
/dA/f5ef6e14-2ccd-4cc2-a47e-646d1ac39e10man and woman talking
/dA/20f74c04-671d-4afb-86ec-1a3b9038c29fFamily
/dA/305b9fd9-2759-4409-9c39-c3b177b95019Growing the number of trauma-informed staff

Page structure

H1 heading
(Critically important)
What can we help you with today?
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 What can we help you with today?
H2 Latest News
H2 Corporate hospital system markups increase prices
H2 Expanding youth mental health support
H2 Creating a more equitable system
H2 Growing the number of trauma-informed staff
H2 Get to know Blue Cross and Blue Shield
Some anchor texts are used more than once.
There are 5 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.bcbs.com/IMG-ALT BCBS Logo
https://www.bcbs.com/loginMy Plan
/member-services/find-a-doctorFind a Doctor
/member-servicesMember Resources
https://www.bcbs.com/loginFind My Plan
/explore-affordable-health-pla...Individuals & Families
/explore-affordable-health-pla...Medicare
/explore-affordable-health-pla...Employers
/explore-affordable-health-plansLearn More
https://www.bcbs.com/about-usWho We Are
/about-us/blue-cross-blue-shie...What We Do
/about-us/jobs-careersWork with Us
/about-us/association-newsIn the News
https://www.bcbs.com/about-usText duplicate Learn More
/news-and-insightsLatest News
/news-and-insights/mental-healthMental Health Insights
/news-and-insights/affordabilityAffordability News
/news-and-insights/health-equityHealth Equity Research
/news-and-insights/article/unr...Trivial anchor text
Read More
/support-resources/frequently-...FAQ
/support-resources/terminology...Glossary
/customer-service-contact-usContact
/member-services/find-a-doctorText duplicate Find a Doctor
/support-resources/frequently-...Text duplicate FAQ
/support-resources/terminology...Text duplicate Glossary
/customer-service-contact-usText duplicate Contact
/member-services/find-a-doctorText duplicate Find a Doctor
https://www.bcbs.com/loginLogin
/news-and-insights/article/unr...IMG-ALT Father and daughter
/news-and-insights/article/unr...Text duplicate Trivial anchor text
Read More
/news-and-insights/article/exp...IMG-ALT man and woman talking
/news-and-insights/article/exp...Text duplicate Trivial anchor text
Read More
/news-and-insights/article/cre...IMG-ALT Family
/news-and-insights/article/cre...Text duplicate Trivial anchor text
Read More
/news-and-insights/article/gro...IMG-ALT Growing the number of trauma-informed staff
/news-and-insights/article/gro...Text duplicate Trivial anchor text
Read More
/news-and-insightsView All
https://www.bcbs.com/about-usText duplicate Learn More
https://www.facebook.com/BCBSA...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.instagram.com/bcbs...New window External Subdomain No Text
https://x.com/BCBSAssociationNew window External No Text
https://www.bcbs.com/loginText duplicate My Plan
/member-services/find-a-doctorText duplicate Find a Doctor
/member-servicesText duplicate Member Resources
/explore-affordable-health-pla...Text duplicate Individuals & Families
/explore-affordable-health-pla...Text duplicate Medicare
/explore-affordable-health-pla...Text duplicate Employers
https://www.bcbs.com/about-usText duplicate Who We Are
/about-us/blue-cross-blue-shie...Text duplicate What We Do
/about-us/jobs-careersText duplicate Work with Us
/about-us/association-newsText duplicate In the News
/news-and-insightsText duplicate Latest News
/news-and-insights/affordabilityText duplicate Affordability News
/news-and-insights/mental-healthText duplicate Mental Health Insights
/news-and-insights/health-equityText duplicate Health Equity Research
/privacy-policyPrivacy Policy
/terms-conditionsTerms & Conditions
/cookie-policyCookie Policy
/healthcare-fraudHealth Care Fraud

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.bcbs.com/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.71 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (285 kB).

HTTP Response Header

NameValue
dateTue, 28 Jan 2025 02:46:35 GMT
content-typetext/html; charset=utf-8
varyAccept-Encoding
serverBunnyCDN-DE1-1082
cdn-pullzone2378838
cdn-uid8a48320d-cbb0-482e-825e-032fb36179fa
cdn-requestcountrycodeDE
alt-svch3=":443"
cache-controlpublic, max-age=1200
etagW/"gtmlrg4jwv68s1"
via1.1 a497b0eefe66dc6fa9e24b5f51d2ab42.cloudfront.net (CloudFront)
cdn-cachedat01/28/2025 02:29:08
x-nextjs-cacheSTALE
x-powered-byNext.js
x-cacheMiss from cloudfront
x-amz-cf-popORD52-C3
x-amz-cf-id0shmj2LFtSSSqlf0ihno9NqtPWY8nBPf8_hdue51WBfIWXcYmRCiTA==
cdn-proxyver1.18
cdn-requestpullcode200
cdn-requestpullsuccessTrue
cdn-edgestorageid1079
cdn-status200
cdn-requesttime1
cdn-requestid8adc79b7a59c7593d45440b55e887eda
cdn-cacheSTALE
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 10,667 referring domains.
This page has 206,684 backlinks.
This page has backlinks from 5,791 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: Baiduspider
User-agent: YandexBot
User-agent: ClaudeBot
Disallow: /

User-agent: *
Disallow: /sandbox/

Sitemap: https://www.bcbs.com/sitemap.xml

Similar sites

Search preview

www.bcbs.com
Blue Cross and Blue Shield Nationwide Health Insurance | bcbs.com |...
​​Explore the health insurance options offered by Blue Cross and Blue Shield insurance agencies. Get insurance delivered through your local BCBS agency. ​

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
BCBS70%Check
Cross and Blue65%Check
Cross62%Check
Shield62%Check
Blue Cross62%Check
Blue Shield62%Check
Cross Blue Shield62%Check
health61%Check
Blue60%Check
Health Insurance60%Check
Show more keywords and terms

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