Crafted.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
88% 
Page quality
45% 
Page structure
91% 
Link structure
91% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.18 s
File size
73.30 kB
Words
636
Media files
44
Number of links
42 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Crafted | Performance driven digital marketing agency - Crafted, UK
The page title should be shorter than 580 pixels. It is 607 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Crafted | We are Crafted: A multi-award-winning, The Drum Elite UK digital marketing agency. Marketing, Technology and User Experience Specialists. Contact us.
The meta description is too long: 1002 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.crafted.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, viewport-fit=cover
format-detectiontelephone=no
descriptionCrafted | We are Crafted: A multi-award-winning, The Drum Elite UK digital marketing agency. Marketing, Technology and User Experience Specialists. Contact us.
msapplication-TileColor#000000
theme-color#000000
langen
og:titleCrafted | Performance driven digital marketing agency - Crafted, UK
og:descriptionCrafted | We are Crafted: A multi-award-winning, The Drum Elite UK digital marketing agency. Marketing, Technology and User Experience Specialists. Contact us.
og:typewebsite
og:imagehttps://www.crafted.co.uk/media/assets/crafted/media/media/misc/crafted-og-image_1.jpg
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 6 text duplicates on this page:
  • Duplicate 1: Crafted named winners at the PMW Global Awards — Google shortlists Cra...
  • Duplicate 2: Most Effective Campaign, The IPA — An Elite Agency, The Drum — Gold Ac...
  • Duplicate 3: Best Performance Campaign, DMA — Europe’s Best Social Good Campaign, D...
The average number of words per sentence of 31.85 words is high.
This page contains 636 words. That's ok.
34% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, viewport-fit=cover" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
36 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...op&format=webp&quality=80&v=202302231351The Natural History Museum main hall with large whale skeleton on display.
...b/natural-history-museum-new-(white).svgNatural History Museum logo
...op&format=webp&quality=80&v=202302221947french coast image
...77913c4c/le-shuttle-wordmark-(white).svgLe Shuttle logo
...op&format=webp&quality=80&v=202302081540A picture of a MSF doctor helping patients
...74b/medecins-sans-frontieres-(white).svgNo alt attribute provided
...28abb7/amnesty-international-(white).svgNo alt attribute provided
...462c-835e-0b9dec006ba8/haart-(white).svgNo alt attribute provided
...396/royal-college-of-nursing-(white).svgNo alt attribute provided
...74b/medecins-sans-frontieres-(white).svgNo alt attribute provided
...b/natural-history-museum-new-(white).svgNo alt attribute provided
...77913c4c/le-shuttle-wordmark-(white).svgNo alt attribute provided
...6b5236ee6e37/british-library-(white).svgNo alt attribute provided
...28abb7/amnesty-international-(white).svgNo alt attribute provided
...462c-835e-0b9dec006ba8/haart-(white).svgNo alt attribute provided
...396/royal-college-of-nursing-(white).svgNo alt attribute provided
...74b/medecins-sans-frontieres-(white).svgNo alt attribute provided
...b/natural-history-museum-new-(white).svgNo alt attribute provided
...77913c4c/le-shuttle-wordmark-(white).svgNo alt attribute provided
...6b5236ee6e37/british-library-(white).svgNo alt attribute provided
...28abb7/amnesty-international-(white).svgNo alt attribute provided
...462c-835e-0b9dec006ba8/haart-(white).svgNo alt attribute provided
...396/royal-college-of-nursing-(white).svgNo alt attribute provided
...74b/medecins-sans-frontieres-(white).svgNo alt attribute provided
...b/natural-history-museum-new-(white).svgNo alt attribute provided
...77913c4c/le-shuttle-wordmark-(white).svgNo alt attribute provided
...6b5236ee6e37/british-library-(white).svgNo alt attribute provided
...28abb7/amnesty-international-(white).svgNo alt attribute provided
...462c-835e-0b9dec006ba8/haart-(white).svgNo alt attribute provided
...396/royal-college-of-nursing-(white).svgNo alt attribute provided
...74b/medecins-sans-frontieres-(white).svgNo alt attribute provided
...b/natural-history-museum-new-(white).svgNo alt attribute provided
...77913c4c/le-shuttle-wordmark-(white).svgNo alt attribute provided
...6b5236ee6e37/british-library-(white).svgNo alt attribute provided
...28abb7/amnesty-international-(white).svgNo alt attribute provided
...462c-835e-0b9dec006ba8/haart-(white).svgNo alt attribute provided
...396/royal-college-of-nursing-(white).svgNo alt attribute provided
...74b/medecins-sans-frontieres-(white).svgNo alt attribute provided
...b/natural-history-museum-new-(white).svgNo alt attribute provided
...77913c4c/le-shuttle-wordmark-(white).svgNo alt attribute provided
...6b5236ee6e37/british-library-(white).svgNo alt attribute provided
...op&format=webp&quality=80&v=202404121228The Perfect Brief
...op&format=webp&quality=80&v=202306121435Sustainability in digital
...op&format=webp&quality=80&v=202309071445Unleash TikTok’s advertising opportunity.

Page structure

H1 heading
(Critically important)
Performance Driven Digital
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Performance Driven Digital
H2 Natural History Museum
H2 LESHUTTLE
H2 MÉDECINS SANS FRONTIÈRES UK
H2 Go Deliver. Go Together. Go Beyond.
H2 Go Deliver. Go Together. Go Beyond. Duplicate text
H2 Go Deliver. Go Together. Go Beyond. Duplicate text
H2 Our values.
H2 OUR CLIENTS, YOUR NETWORK
H2 CRAFTED LABS
H2 Accessibility preferences
H3 Go Deliver.
H3 Go Together.
H3 Go Beyond.
H3 The Perfect Brief
H3 Sustainability in digital
H3 Unleash TikTok’s advertising opportunity.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.crafted.co.uk/Anchor Skip to main content
https://www.crafted.co.uk/A-TITLE Home
https://www.crafted.co.uk/workWork
/servicesServices
https://www.crafted.co.uk/aboutAbout
/work/natural-history-museumNatural History Museum
/work/natural-history-museumInspiring new generations to learn our world’s history.
/work/natural-history-museumView client story
/work/leshuttleLESHUTTLE
/work/leshuttleIncreasing bookings for one of the seven wonders of the modern world.
/work/leshuttleText duplicate View client story
/our-work/medecins-sans-fronti...MÉDECINS SANS FRONTIÈRES UK
/our-work/medecins-sans-fronti...Funding for the frontline of humanitarian care.
/our-work/medecins-sans-fronti...Text duplicate View client story
https://www.crafted.co.uk/aboutText duplicate About
/the-crafted-experienceLearn more
/labs/the-perfect-briefThe Perfect Brief Use our set of guides to help you brief your next project. Paid advertising Websites SEO
IMG-ALT The Perfect Brief
/labs/sustainability-in-digitalSustainability in digital Learn how to monitor and reduce the impact of digital. Sustainability
IMG-ALT Sustainability in digital
/labs/tiktok-advertisingUnleash TikTok’s advertising opportunity. Delving into stereotypes and strategies for TikTok. Paid advertising Marketing
IMG-ALT Unleash TikTok’s advertising opportunity.
/crafted-labsVisit Crafted Labs
https://www.crafted.co.uk/contactLet’s talk.
https://www.crafted.co.uk/careersCareers
/careers/gatewayGateway
https://www.crafted.co.uk/contactContact
https://www.linkedin.com/compa...New window Nofollow External Subdomain No Text
https://www.instagram.com/craftedNew window Nofollow External Subdomain No Text
https://twitter.com/craftedmediaNew window Nofollow External No Text
https://www.crafted.co.uk/No Text
/accessibility-policyAccessibility policy
/cookie-policyCookie policy
/privacy-policyPrivacy notice
/recruitment-policyRecruitment policy
https://www.crafted.co.uk/Text duplicate A-TITLE Home
https://www.crafted.co.uk/workText duplicate Work
/servicesText duplicate Services
https://www.crafted.co.uk/aboutText duplicate About
https://www.crafted.co.uk/contactText duplicate Contact
https://www.crafted.co.uk/careersText duplicate Careers
https://www.crafted.co.uk/labsCrafted Labs
https://www.crafted.co.uk/sectorsSector experience
/about/impactOur impact
/the-crafted-experienceWorking with us
https://www.crafted.co.uk/Text duplicate A-TITLE Home
/accessibility-policyAccessibility Policy
https://www.crafted.co.uk/contactText duplicate Contact

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.crafted.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.18 seconds.
The file size of the HTML document is fine (73 kB).

HTTP Response Header

NameValue
dateMon, 21 Oct 2024 05:06:51 GMT
content-typetext/html; charset=utf-8
cf-ray8d5eb8812ea52c39-FRA
cf-cache-statusDYNAMIC
cache-controlno-store,no-cache
content-encodinggzip
set-cookie226 Characters
strict-transport-securitymax-age=31536000; includeSubDomains
varyAccept-Encoding
pragmano-cache
content-security-policydefault-src 'self';script-src 'nonce-YTony/75i//wy353xLsjnXeD' 'strict-dynamic' 'unsafe-inline' 'self' *.crafted.co.uk *.google.com *.cookiebot.com;style-src 'self' 'unsafe-inline';media-src 'self' *.vimeo.com download-video.akamaized.net vod-progressive.akamaized.net;img-src 'self' i.vimeocdn.com *.googletagmanager.com *.bing.com *.linkedin.com *.google-analytics.com *.google.com *.google.co.uk *.cookiebot.com *.doubleclick.net *.googlesyndication.com;base-uri 'self';font-src 'self' data:;frame-src 'self' *.google.com *.fls.doubleclick.net *.cookiebot.com *.doubleclick.net;connect-src 'self' cdn.linkedin.oribi.io *.google-analytics.com *.doubleclick.net *.cookiebot.com *.google.com *.google.co.uk *.googlesyndication.com *.Linkedin.com *.clarity.ms;report-uri https://crafted.report-uri.com/r/d/csp/wizard;
cross-origin-embedder-policy-report-onlyrequire-corp; report-to="default"
cross-origin-opener-policysame-origin; report-to="default"
cross-origin-resource-policy-report-onlysame-site; report-to="default"
permissions-policyaccelerometer=(), ambient-light-sensor=(), autoplay=(), camera=(), fullscreen=*, geolocation=(), gyroscope=(), magnetometer=(), microphone=(), midi=(), payment=(), picture-in-picture=(), speaker=(), sync-xhr=(), usb=(), vr=(), interest-cohort=()
referrer-policystrict-origin-when-cross-origin
report-to{"group":"wizard","max_age":10886400,"endpoints":[{"url":"https://craftedcsp.report-uri.com/r/d/csp/wizard"}],"include_subdomains":true},{"group":"default","max_age":10886400,"endpoints":[{"url":"https://craftedcsp.report-uri.com/a/d/g"}],"include_subdomains":true}
x-authorCrafted
x-content-type-optionsnosniff
x-craftedPRD-WEB2
x-frame-optionsSAMEORIGIN
x-permitted-cross-domain-policiesnone
x-xss-protection0
servercloudflare
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 187 referring domains.
This page has 7,708 backlinks.
This page has backlinks from 162 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /CMSPages
Disallow: /cdn-cgi
Disallow: /site-information/training-landing
Disallow: /admin

Sitemap: https://www.crafted.co.uk/googlesitemap.xml

Similar sites

Search preview

www.crafted.co.uk
Crafted | Performance driven digital marketing agency - Crafted, UK
Crafted | We are Crafted: A multi-award-winning, The Drum Elite UK digital marketing agency. Marketing, Technology and User Experience Specialists. Contact us.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Digital79%Check
Crafted75%Check
Driven Digital72%Check
Digital Marketing70%Check
Performance Driven Digital69%Check
Driven Digital Marketing67%Check
Performance driven digital marketing66%Check
Digital Marketing Agency63%Check
Performance62%Check
Performance Driven62%Check
Show more keywords and terms

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