Greatplacetowork.com - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
95% 
Page quality
87% 
Page structure
70% 
Link structure
60% 
Server
78% 
External factors
100% 
SEO Score
Response time
1.37 s
File size
65.10 kB
Words
650
Media files
45
Number of links
118 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Great Place To Work®
The length of the page title is perfect. (277 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Learn how to build a high-trust workplace culture, quantify your employee experience and improve employee engagement
The length of the meta description is perfect. (748 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.greatplacetowork.com/home
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
msapplication-TileColor#E60000
msapplication-TileImage/templates/gptw15/images/ms-icon-144x144.png
theme-color#E60000
authorGreat Place To Work
descriptionLearn how to build a high-trust workplace culture, quantify your employee experience and improve employee engagement
viewportinitial-scale=1.0
langen-us
twitter:cardsummary_large_image
twitter:site@gptw_us
twitter:titleGreat Place To Work
twitter:descriptionLearn how to build a high-trust workplace culture, quantify your employee experience and improve employee engagement
og:titleGreat Place To Work
og:typecompany
og:imagehttps://www.greatplacetowork.com/images/media/GPTW-Home-OG-2023.jpg
og:urlhttps://www.greatplacetowork.com/
og:site_nameGreat Place To Work®
og:descriptionLearn how to build a high-trust workplace culture, quantify your employee experience and improve employee engagement
X-UA-CompatibleIE=EDGE
content-typetext/html; charset=UTF-8

Test up to 1.000 webpages of greatplacetowork.com with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
This page contains 650 words. That's ok.
28.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
23 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/images/logos/GPTW_Logo_2017.svgGreat Place To Work
...dia.greatplacetowork.com/icons/close.svgNo alt attribute provided
/images/flags/flag.pngNo alt attribute provided
/images/logos/GPTW_Logo_2017.svgGreat Place To Work
/images/Pride_Lockup_2x.pngPride Lockup 2x
/images/Hero_A.pngHero A
.../2021/Homepage/[email protected]No alt attribute provided
...A_Marketing_Certification_Badge_2024.pngNo alt attribute provided
/images/lists/GPTW-List_Badges-Q3-24.pngList Deadline Graphic2x
/images/reports/RTO_Open-Graph.pngNo alt attribute provided
...towork.com/icons/gptw1.5/Report+Icon.svgNo alt attribute provided
...ges/100best/2024_100_best_open_graph.jpgNo alt attribute provided
...k.com/icons/gptw1.5/CertCompany+Icon.svgNo alt attribute provided
...024/03/Thanking_Leadership_Behaviors.jpgNo alt attribute provided
/images/icons/BlogIcon.svgNo alt attribute provided
.../2024/05/2024-05-09_FORALLSUMMIT_020.jpgNo alt attribute provided
/images/icons/BlogIcon.svgNo alt attribute provided
...tion-Page-2020/GPTW_CSH_logos_hilton.pngHilton Logo
...ation-Page-2020/GPTW_CSH_logos_cisco.pngCisco Logo
...n-Page-2020/GPTW_CSH_logos_accenture.pngAccenture Logo
...tion-Page-2020/GPTW_CSH_logos_target.pngTarget Logo
...n-Page-2020/GPTW_CSH_logos_synchrony.pngSychrony Logo
...tion-Page-2020/GPTW_CSH_logos_nvidia.pngNVidia Logo
...-images/Certification-Page-2020/hulu.pngHulu Logo
...0px-Trek_Bicycle_Corporation_logosvg.pngTrek Logo
...tion-Page-2020/GPTW_CSH_logos_rocket.pngRocket Companies Logo
...cation-Page-2020/GPTW_CSH_logos_amex.pngAmerican Express (Amex) Logo
...4a7f-9013-7565d01b33f9-1646172767391.pngErgatta Logo
...Page-2020/2560px-Roblox_logo_2017svg.pngRoblox Logo
...ges/profiles/7027172/company_image_1.jpgNo alt attribute provided
...k.com/icons/gptw1.5/CertCompany+Icon.svgNo alt attribute provided
...ges/profiles/7053509/company_image_1.jpgNo alt attribute provided
...k.com/icons/gptw1.5/CertCompany+Icon.svgNo alt attribute provided
...ges/profiles/7026082/company_image_1.jpgNo alt attribute provided
...k.com/icons/gptw1.5/CertCompany+Icon.svgNo alt attribute provided
...s/solutions/Logos/WWT_Logo_RGB_Color.pngWorld Wide Technology Logo
...lacetowork.com/logos/salesforce-logo.pngSalesforce Logo
...g-images/Stryker_Corporation_logosvg.pngStryker Logo
...placetowork.com/icons/gptw1.5/FB-WHT.svgNo alt attribute provided
...placetowork.com/icons/gptw1.5/TW-WHT.svgNo alt attribute provided
...placetowork.com/icons/gptw1.5/IG-WHT.svgNo alt attribute provided
...placetowork.com/icons/gptw1.5/YT-WHT.svgNo alt attribute provided
...placetowork.com/icons/gptw1.5/IN-WHT.svgNo alt attribute provided
/images/21972-312_SOC_NonCPA.png?169946585721972 312 SOC NonCPA
Video URLWidthHeight
....com/root/vid/Pride_Animation_Mobile.mp4100%

Page structure

H1 heading
(Critically important)
The global authority on workplace culture
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 The global authority on workplace culture
H1 6%
H1 15x
H1 50%
H2 Our offerings
H2 Featured content
H2 Join the ranks of Great Place To Work Certified workplaces
H2 Recently Certified companies
H3 Great Place To Work Certified companies outperform their competitors
H3 Want to love where you work? Start your search here.
H3 Get company culture advice in your inbox.
H4 Return-to-Office Mandates and the Future of Work
H4 better stock performance
H4 more likely to be picked by job seekers
H4 higher employee retention
H5 Employee Survey Platform
H5 Great Place To Work Certification™
H5 Best Workplaces™ Lists
H5 Fortune 100 Best Companies to Work For® in 2024
H5 5 Ways That Giving Thanks and Recognition Builds Trust With Employees
H5 For All Summit Recap: Embracing Grit Amid the AI Revolution
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
9 links don't have an anchor text.
The number of internal links is ok.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.greatplacetowork.com/IMG-ALT Great Place To Work
https://my.greatplacetowork.com/New window External Subdomain Customer Login
/searchSearch
https://www.greatplacetowork.com/Text duplicate IMG-ALT Great Place To Work
/solutions/certificationEarn Certification
/certified-companiesCertified Companies
/get-certified-webinarWebinar: How to earn Certification
/reviewsCustomer Reviews
/solutions/certification-faqFAQ
/solutions/certificationCertification
/solutions/employee-surveysEmployee Surveys
/solutions/recognitionEmployer Awards
/newsletterCulture Newsletter
/best-workplacesBest Workplaces Lists
/best-workplaces/get-on-a-listApply to Get On a List!
/list-calendarList Application Deadlines
/best-companies-to-work-forSubdomain FORTUNE 100 Best Companies to Work For®
/best-companies-in-the-usSubdomain Best Companies to Work For in the US
/companies-that-carePEOPLE Companies that Care®
/worlds-best-workplacesWorld's Best Workplaces™ 2023
/best-small-medium-workplacesBest Small & Medium Workplaces
/best-workplaces-parentsBest Workplaces for Parents™
/best-workplaces-millennialsBest Workplaces for Millennials™
/best-workplaces/women/2023Subdomain Best Workplaces for Women™
/best-workplaces-internationalInternational Lists
/best-workplacesView All Lists
/resourcesInsights
/resources/blogBlog
/resources/podcastPodcast
/resources/reportsReports
/resources/case-studiesCase Studies
/resources/videosVideos
/resourcesSee All
/certification-nation-dayCertification Nation Day
/resources/upcoming-webinarsWebinars
/for-all-summitFOR ALL Summit™
/aboutAbout Us
/aboutOur Mission
/teamOur Team
/michael-c-bushOur CEO
/bookOur Book
/careersCareers
/for-all-summitText duplicate FOR ALL Summit™
/newsletterSUBSCRIBE
/contact-usCONTACT US
/solutions/certificationSubdomain Get Started
/solutions/employee-surveysNo Text
/solutions/employee-surveysEmployee Survey Platform
/certificationNo Text
/certificationGreat Place To Work Certification™
/solutions/recognitionIMG-ALT List Deadline Graphic2x
/solutions/recognitionBest Workplaces™ Lists
/resources/reports/rto-mandate...No Text
/resources/reports/rto-mandate...Return-to-Office Mandates and the Future of Work
/?view=article&id=8804:fortune...No Text
/?view=article&id=8804:fortune...Fortune 100 Best Companies to Work For® in 2024
/resources/blog/5-ways-that-gi...No Text
/resources/blog/5-ways-that-gi...5 Ways That Giving Thanks and Recognition Builds Trust With Employees
/resources/blog/for-all-summit...No Text
/resources/blog/for-all-summit...For All Summit Recap: Embracing Grit Amid the AI Revolution
/certified-company/7027172No Text
/certified-company/7027172Myriad Genetics Inc, Myriad Women's Health Inc, Myriad Genetic Laboratories Inc, Gateway Genomics LLC, Assurex Health Inc,
A-TITLE Myriad Genetics Inc, Myriad Women's Health Inc, Myriad Genetic Laboratories Inc, Gateway Genomics LLC, Assurex Health Inc,
/certified-company/7053509No Text
/certified-company/7053509Bank of Clarke
A-TITLE Bank of Clarke
/certified-company/7026082No Text
/certified-company/7026082The Autism Therapy Group
A-TITLE The Autism Therapy Group
/certified-companiesView All Companies
/newsletterText duplicate SUBSCRIBE
/solutions/certificationOfferings
/solutions/certificationGreat Place To Work® Certification™
/solutions/recognitionText duplicate Employer Awards
/solutions/employee-surveysText duplicate Employee Surveys
/for-all-summitFor All Summit
/reviewsText duplicate Customer Reviews
/solutions/certificationBest workplaces
/certified-companiesCertified companies
/best-workplacesRecent list publications
/list-calendarUpcoming list publications and deadlines
/best-workplacesPopular lists
/best-companies-to-work-forFortune 100 Best Companies to Work For®
/companies-that-carePEOPLE® Companies that Care
/best-small-medium-workplacesText duplicate Best Small & Medium Workplaces
/best-workplaces/women/2023Fortune Best Workplaces for Women
/worlds-best-workplacesWorld's Best Workplaces
/best-workplaces/Millennials/2023Text duplicate Best Workplaces for Millennials™
/eventsText duplicate Insights
/resources/blogText duplicate Blog
/resources/podcastBetter podcast
/resources/reportsFree reports
/resources/articlesNews articles
/press-releasesPress releases
/resources/upcoming-webinarsText duplicate Webinars
/newsletterNewsletter sign-up
/resourcesPopular Resources
/resources/reports/the-power-o...Report: The Power of Purpose in the Workplace
/resources/blog/11-benefits-of...11 Benefits of Getting Great Place To Work-Certified
/resources/blog/talent-managem...What Is Talent Management? Definition, Strategy, Processes and Models
/resources/blog/talent-acquisi...How to Build a Successful Talent Acquisition Strategy
/resources/blog/creating-a-cul...Creating a Culture of Recognition
/aboutAbout us
/aboutOur mission
/our-methodologyOur methodology
/teamOur team
/bookOur book: A Great Place To Work For All
/careersText duplicate Careers
http://www.facebook.com/GreatP...New window External Subdomain No Text
http://twitter.com/gptw_usNew window External No Text
http://instagram.com/gptw_us?r...New window External No Text
http://www.youtube.com/user/Gr...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
/terms-and-conditionsTerms and Conditions
/user-guidelinesUser Guidelines
/privacy-security-noticePrivacy & Security Notice
/gptw-intellectual-property-us...Intellectual Property Usage Policy
/gptw-brand-identity-policyBrand Identity Policy
/careersText duplicate Careers
/certification-best-workplaces...Certification & Lists Terms
/press-releasesPress
/certification-brand-guideNew window Subdomain Certification Badge Usage Guide
/national-list-badge-guideNational List Badge Guide
/regional-list-badge-guideRegional List Badge Guide
/category-list-badge-guideCategory List Badge Guidelines
/best-workplaces-list-guidelin...U.S. Best Workplaces™ List Guidelines
/master-services-agreementMaster Services Agreement
https://www.aicpa.org/soc4soNew window External Subdomain IMG-ALT 21972 312 SOC NonCPA

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.greatplacetowork.com/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.37 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (65 kB).

HTTP Response Header

NameValue
dateTue, 11 Jun 2024 21:32:07 GMT
content-typetext/html; charset=utf-8
serverApache/2.4.59 (Amazon Linux) OpenSSL/3.0.8
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-content-type-optionsnosniff
referrer-policyno-referrer-when-downgrade
strict-transport-securitymax-age=31536000; includeSubDomains; preload
p3pCP="NOI ADM DEV PSAi COM NAV OUR OTRo STP IND DEM"
content-security-policy; frame-ancestors 'self'
content-encodinggzip
varyAccept-Encoding,User-Agent
expiresWed, 17 Aug 2005 00:00:00 GMT
cache-controlno-store, no-cache, must-revalidate, post-check=0, pre-check=0
pragmano-cache
set-cookie77 Characters
last-modifiedTue, 11 Jun 2024 21:32:07 GMT
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 13,599 referring domains.
This page has 3,318,153 backlinks.
This page has backlinks from 8,529 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 1969 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# If the Joomla site is installed within a folder such as at
# e.g. www.example.com/joomla/ the robots.txt file MUST be
# moved to the site root at e.g. www.example.com/robots.txt
# AND the joomla folder name MUST be prefixed to the disallowed
# path, e.g. the Disallow rule for the /administrator/ folder
# MUST be changed to read Disallow: /joomla/administrator/
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/orig.html
#
# For syntax checking, see:
# http://tool.motoricerca.info/robots-checker.phtml

User-agent: *
Disallow: /administrator/
Disallow: /bin/
Disallow: /cache/
Disallow: /cli/
Disallow: /components/
Disallow: /includes/
Disallow: /installation/
Disallow: /language/
Disallow: /layouts/
Disallow: /libraries/
Disallow: /logs/
Disallow: /tmp/
Disallow: /thank-you/
Disallow: /toolkits/
Disallow: /toolkit/



User-agent: MJ12bot
Disallow: /

Similar sites

Search preview

www.greatplacetowork.com
Home | Great Place To Work®
Learn how to build a high-trust workplace culture, quantify your employee experience and improve employee engagement

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Place93%Check
Work88%Check
Great Place81%Check
Culture66%Check
Workplace Culture66%Check
Work Certified65%Check
Employee54%Check
workplace52%Check
build50%Check
global50%Check
Show more keywords and terms

Test up to 1.000 webpages of greatplacetowork.com with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions