Hallow.com - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
77% 
Page quality
82% 
Page structure
29% 
Link structure
67% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.03 s
File size
299.90 kB
Words
1608
Media files
78
Number of links
98 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Hallow - #1 App for Christian & Catholic Prayer, Meditation, Bible + Sleep
The page title should be shorter than 580 pixels. It is 655 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Pray every day with Mark Wahlberg, Jonathan Roumie, and millions of others around the world on Hallow, the #1 prayer app.
The length of the meta description is perfect. (768 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://hallow.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionPray every day with Mark Wahlberg, Jonathan Roumie, and millions of others around the world on Hallow, the #1 prayer app.
article:publisherhttps://facebook.com/hallowapp
article:modified_time2024-04-24T21:57:15+00:00
langen-us
twitter:cardsummary_large_image
twitter:titleHallow – #1 Catholic Prayer and Meditation App
twitter:descriptionHallow is a prayer app that offers guided meditation sessions to help us grow in our faith & spiritual lives and find peace in God.
twitter:site@hallowapp
og:localeen_US
og:typewebsite
og:titleHallow: #1 Catholic Prayer and Meditation App
og:descriptionHallow is a prayer app that offers guided meditation sessions to help us grow in our faith & spiritual lives and find peace in God.
og:urlhttps://hallow.com/
og:site_nameHallow
og:imagehttps://hallow.com/wp-content/uploads/2022/04/Branch.png
og:image:width1080
og:image:height1080
og:image:typeimage/png
x-ua-compatibleie=edge
charsetutf-8

Test up to 1.000 webpages of hallow.com with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
This page contains 1608 words. That's ok.
39.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.23 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 32 tags for this page.
Image SEO
(Somewhat important)
43 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Anima Christi
data:[...] Base64St. Valentine - The Gift of Counsel
data:[...] Base64Chapter 1
data:[...] Base64In the Desert
data:[...] Base64The Word Descending (O Salutaris)
data:[...] Base64Scriptural Stations
data:[...] Base64The Father and You
data:[...] Base641st Word: Father, Forgive Them
data:[...] Base64The Beatitudes
data:[...] Base64Reflect on the day
data:[...] Base64Wednesday Daily Rosary
data:[...] Base64Wednesday Night Prayer
data:[...] Base64Memorare
data:[...] Base64Come, Holy Spirit
data:[...] Base64Rest in God's love
data:[...] Base64Day 1
data:[...] Base64Morning Offering
data:[...] Base64St. Michael the Archangel
data:[...] Base64Wednesday Rosary
data:[...] Base64In the Beginning
data:[...] Base64Background
data:[...] Base64Day 1
...images/fox-news_23b806f378ac0e326b2d.pngFox News
...t/images/forbes_a899c96140f0fa9f7e65.pngForbes
...dist/images/wsj_7d4b58424460703cc00f.pngThe Wall Street Journal
.../images/Aleteia_33da9e915000bced265b.pngAleteia
...-christian-post_7ed7da19bb1c830c0cee.pngThe Christian Post
...dist/images/nbc_95aec66b72be43b5b987.pngNBC
images.hallow.app/assets/find-peace.svgNo alt attribute provided
...mages.hallow.app/assets/sleep-prayer.svgNo alt attribute provided
images.hallow.app/assets/pray-well.svgNo alt attribute provided
data:[...] Base64Hallow User
data:[...] Base64Hallow User
data:[...] Base64Hallow User
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Fr. Mike Schmitz
data:[...] Base64Sr. Miriam James Heidland
data:[...] Base64Jonathan Roumie
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
Audio URL
...65d6eecb-5bbd-4a26-9b2d-717de16625b5.m4a

Page structure

H1 heading
(Critically important)
Find God’s Peace In Prayer
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 47 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Find God’s Peace In Prayer
H1 🍪 Cookies
H1 🍪 Cookies Duplicate text
H2 Join Mark Wahlberg and Jonathan Roumie on Hallow, the #1 prayer app
H2 Latest Articles
H3 Pray with Your Favorite Voices
H3 The #1 prayer app in the world.
H3 Prayer Life
H3 Prayer Life Duplicate text
H3 Prayer Life Duplicate text
H3 Press Release
H3 Prayer Life Duplicate text
H3 Prayer Life Duplicate text
H3 Product
H3 Prayer Life Duplicate text
H3 Prayer Life Duplicate text
H3 Mental Health
H3 Prayer Life Duplicate text
H3 Prayer Life Duplicate text
H3 Prayer Life Duplicate text
H3 Prayer Life Duplicate text
H3 Pin It on Pinterest
H4 Find Peace
H4 Pray Your Way
H4 Build a Habit
H4 Learn from theologians and religious leaders and meditate alongside your other brothers and sisters in Christ.
H4 Discover new ways to grow closer to God alongside millions of other Christians worldwide
H4 St. Peregrine Novena: How to Pray
H4 Prayers for Peace: Peace of Mind, Peace in the World and More
H4 Prayers for Protection: Praying for Safety from Evil and Danger
H4 St. Michael's Lent: How to Pray and Observe St. Michael's Lent
H4 Hallow Partners with Divine Mercy University to Bring Prayer Resources to Leading Catholic Graduate School
H4 Prayers for Children: How to Pray for Your Child
H4 Ignatian Spirituality and the Spiritual Exercises
H4 Bible Study: How to Study the Bible (for Beginners)
H4 Lift Up Others in Prayer with Hallow's Prayer Campaigns
H4 Knights of Columbus Announces Novena to St. Joseph, Available Exclusively on the Hallow App and Narrated by Supreme Knight Patrick Kelly
H4 Immaculate Heart of Mary: Feast, Prayers, Litany and More
H4 St. Anthony Novena: Novena to St. Anthony of Padua Prayer
H4 How to Pray the Chaplet/Rosary of the Five Holy Wounds
H4 Join Word on Fire and Hallow in Campaign to Pray 50,000 Rosaries in May
H4 Mental Health Resources for Teachers and Educators
H4 St. Anne Novena: How to Pray a Novena to St. Anne
H4 Join us for the 2024 Hallow Summit
H4 St. Monica Novena: How to Pray a Novena to St. Monica
H4 Holy Spirit Novena/Pentecost Novena: Origin, History and How to Pray
H4 Litany of the Blessed Virgin Mary / Litany of Loreto: Prayers, History and More
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://hallow.com/No Text
https://hallow.com/how-to-pray/How to Pray
https://hallow.com/features/The App
https://hallow.com/communities/Parishes & Schools
https://hallow.com/portal/New window Gift Cards
https://try.hallow.com/summit-...External Subdomain Events
https://hallow.com/portal/Anchor Login
https://hallow.com/portal/Anchor Sign Up for Free
https://hallow.com/portal/Anchor Text duplicate Login
https://hallow.com/portal/Anchor Text duplicate Sign Up for Free
https://hallow.com/portal/Anchor My Account
https://app.hallow.com/New window External Subdomain Open Web App
https://hallow.app.link/FFwpmz...External Subdomain Try Hallow for Free
https://hallow.com/chapters/140Listen to the Bible in a Year with Fr. Mike Schmitz.
https://hallow.com/chapters/532Pray the Rosary and Anima Christi with Mark Wahlberg.
https://hallow.com/chapters/685Discover the saints with holy voices such as St. Pope John Paul II and Mother Teresa.
https://hallow.com/chapters/287Pray daily with the Daily Reflection led by Jeff Cavins & Jonathan Roumie.
/prayers/1028382Fall asleep in God’s peace with bible stories from Sr. Miriam & more.
https://hallow.com/chapters/140Text duplicate Listen to the Bible in a Year with Fr. Mike Schmitz.
https://hallow.com/chapters/532Text duplicate Pray the Rosary and Anima Christi with Mark Wahlberg.
https://hallow.com/chapters/685Text duplicate Discover the saints with holy voices such as St. Pope John Paul II and Mother Teresa.
https://hallow.com/chapters/287Text duplicate Pray daily with the Daily Reflection led by Jeff Cavins & Jonathan Roumie.
/prayers/1028382Text duplicate Fall asleep in God’s peace with bible stories from Sr. Miriam & more.
https://hallow.com/chapters/140Text duplicate Listen to the Bible in a Year with Fr. Mike Schmitz.
https://hallow.com/chapters/532Text duplicate Pray the Rosary and Anima Christi with Mark Wahlberg.
https://hallow.com/chapters/685Text duplicate Discover the saints with holy voices such as St. Pope John Paul II and Mother Teresa.
https://hallow.com/chapters/287Text duplicate Pray daily with the Daily Reflection led by Jeff Cavins & Jonathan Roumie.
/prayers/1028382Text duplicate Fall asleep in God’s peace with bible stories from Sr. Miriam & more.
https://hallow.com/chapters/140Text duplicate Listen to the Bible in a Year with Fr. Mike Schmitz.
https://hallow.com/chapters/532Text duplicate Pray the Rosary and Anima Christi with Mark Wahlberg.
https://hallow.com/chapters/685Text duplicate Discover the saints with holy voices such as St. Pope John Paul II and Mother Teresa.
https://hallow.com/chapters/287Text duplicate Pray daily with the Daily Reflection led by Jeff Cavins & Jonathan Roumie.
/prayers/1028382Text duplicate Fall asleep in God’s peace with bible stories from Sr. Miriam & more.
https://hallow.com/challenges/57Join others in our seasonal Community Challenges such as Advent and Lent.
https://hallow.com/chapters/74Fall asleep to soothing Bible stories and reflections for the end of your day.
https://hallow.com/chapters/2Read and reflect on scripture through daily Lectio Divina.
https://hallow.com/chapters/243Fill your headphones with holy music including chant and contemporary songs.
https://hallow.com/challenges/28Give everything on your heart and mind to Jesus in the Surrender Novena.
https://hallow.com/challenges/57Text duplicate Join others in our seasonal Community Challenges such as Advent and Lent.
https://hallow.com/chapters/74Text duplicate Fall asleep to soothing Bible stories and reflections for the end of your day.
https://hallow.com/chapters/2Text duplicate Read and reflect on scripture through daily Lectio Divina.
https://hallow.com/chapters/243Text duplicate Fill your headphones with holy music including chant and contemporary songs.
https://hallow.com/challenges/28Text duplicate Give everything on your heart and mind to Jesus in the Surrender Novena.
https://hallow.com/challenges/57Text duplicate Join others in our seasonal Community Challenges such as Advent and Lent.
https://hallow.com/chapters/74Text duplicate Fall asleep to soothing Bible stories and reflections for the end of your day.
https://hallow.com/chapters/2Text duplicate Read and reflect on scripture through daily Lectio Divina.
https://hallow.com/chapters/243Text duplicate Fill your headphones with holy music including chant and contemporary songs.
https://hallow.com/challenges/28Text duplicate Give everything on your heart and mind to Jesus in the Surrender Novena.
https://hallow.com/challenges/57Text duplicate Join others in our seasonal Community Challenges such as Advent and Lent.
https://hallow.com/chapters/74Text duplicate Fall asleep to soothing Bible stories and reflections for the end of your day.
https://hallow.com/chapters/2Text duplicate Read and reflect on scripture through daily Lectio Divina.
https://hallow.com/chapters/243Text duplicate Fill your headphones with holy music including chant and contemporary songs.
https://hallow.com/challenges/28Text duplicate Give everything on your heart and mind to Jesus in the Surrender Novena.
https://hallow.com/blogAll articles
/blog/st-peregrine-novena/Prayer Life St. Peregrine Novena: How to Pray 11 min read
A-TITLE St. Peregrine Novena: How to Pray
/blog/prayers-for-peace/Prayer Life Prayers for Peace: Peace of Mind, Peace in the World and More 10 min read
A-TITLE Prayers for Peace: Peace of Mind, Peace in the World and More
/blog/prayers-for-protection/Prayer Life Prayers for Protection: Praying for Safety from Evil and Danger 6 min read
A-TITLE Prayers for Protection: Praying for Safety from Evil and Danger
/blog/st-michaels-lent/St. Michael's Lent: How to Pray and Observe St. Michael's Lent 2 min read
A-TITLE St. Michael's Lent: How to Pray and Observe St. Michael's Lent
/blog/hallow-partners-with-div...Press Release Hallow Partners with Divine Mercy University to Bring Prayer Resources to Leading Catholic Graduate School 2 min read
A-TITLE Hallow Partners with Divine Mercy University to Bring Prayer Resources to Leading Catholic Graduate School
/blog/prayers-for-children-how...Prayers for Children: How to Pray for Your Child 4 min read
A-TITLE Prayers for Children: How to Pray for Your Child
/blog/ignatian-spirituality-an...Prayer Life Ignatian Spirituality and the Spiritual Exercises 5 min read
A-TITLE Ignatian Spirituality and the Spiritual Exercises
/blog/bible-study-guide-for-be...Prayer Life Bible Study: How to Study the Bible (for Beginners) 11 min read
A-TITLE Bible Study: How to Study the Bible (for Beginners)
/blog/prayer-campaigns/Product Lift Up Others in Prayer with Hallow's Prayer Campaigns 2 min read
A-TITLE Lift Up Others in Prayer with Hallow's Prayer Campaigns
/blog/knights-of-columbus-anno...Knights of Columbus Announces Novena to St. Joseph, Available Exclusively on the Hallow App and Narrated by Supreme Knight Patrick Kelly 3 min read
A-TITLE Knights of Columbus Announces Novena to St. Joseph, Available Exclusively on the Hallow App and Narrated by Supreme Knight Patrick Kelly
/blog/immaculate-heart-of-mary/Prayer Life Immaculate Heart of Mary: Feast, Prayers, Litany and More 8 min read
A-TITLE Immaculate Heart of Mary: Feast, Prayers, Litany and More
/blog/saint-anthony-novena/Prayer Life St. Anthony Novena: Novena to St. Anthony of Padua Prayer 10 min read
A-TITLE St. Anthony Novena: Novena to St. Anthony of Padua Prayer
/blog/chaplet-of-the-five-holy...How to Pray the Chaplet/Rosary of the Five Holy Wounds 5 min read
A-TITLE How to Pray the Chaplet/Rosary of the Five Holy Wounds
/blog/word-on-fire-rosary-camp...Join Word on Fire and Hallow in Campaign to Pray 50,000 Rosaries in May 1 min read
A-TITLE Join Word on Fire and Hallow in Campaign to Pray 50,000 Rosaries in May
/blog/mental-health-resources-...Mental Health Mental Health Resources for Teachers and Educators 6 min read
A-TITLE Mental Health Resources for Teachers and Educators
/blog/st-anne-novena/Prayer Life St. Anne Novena: How to Pray a Novena to St. Anne 10 min read
A-TITLE St. Anne Novena: How to Pray a Novena to St. Anne
/blog/hallow-summit/Join us for the 2024 Hallow Summit 2 min read
A-TITLE Join us for the 2024 Hallow Summit
/blog/st-monica-novena/Prayer Life St. Monica Novena: How to Pray a Novena to St. Monica 12 min read
A-TITLE St. Monica Novena: How to Pray a Novena to St. Monica
/blog/holy-spirit-novena-pente...Prayer Life Holy Spirit Novena/Pentecost Novena: Origin, History and How to Pray 18 min read
A-TITLE Holy Spirit Novena/Pentecost Novena: Origin, History and How to Pray
/blog/litany-of-the-blessed-vi...Prayer Life Litany of the Blessed Virgin Mary / Litany of Loreto: Prayers, History and More 5 min read
A-TITLE Litany of the Blessed Virgin Mary / Litany of Loreto: Prayers, History and More
https://hallow.com/registerText duplicate Try Hallow for Free
https://hallow.com/blog/Blog
https://hallow.com/about/About
https://hallow.com/press/Press
https://help.hallow.com/External Subdomain Help Center
https://hallow.com/daily-quote/Daily Quote
https://help.hallow.com/External Subdomain FAQs
https://hallow.com/portal/Anchor Text duplicate Gift Cards
https://jobs.lever.co/hallowNew window External Subdomain Jobs
/blog/how-to-pray-the-rosary/How to Pray the Rosary
/blog/morning-prayer/Morning Prayers: How to Pray in the Morning
/blog/how-to-pray-the-surrende...How to Pray the Surrender Novena
https://hallowapp.myshopify.com/External Subdomain Merch
https://facebook.com/hallowappExternal No Text
https://instagram.com/hallowappExternal No Text
https://itunes.apple.com/app/i...New window External Subdomain No Text
https://play.google.com/store/...New window External Subdomain No Text
https://hallow.com/es/Español (Spanish)
https://hallow.com/pt-br/Português (Portuguese (Brazil))
https://hallow.com/pl/Polski (Polish)
https://hallow.com/de/Deutsch (German)
https://hallow.com/fr/Français (French)
https://hallow.com/it/Italiano (Italian)
https://hallow.com/Anchor Manage Cookies
https://hallow.com/privacy-policyPrivacy Policy
/terms-of-serviceTerms of Service
https://hallow.com/copyrightCopyright
https://hallow.com/es/Text duplicate Español (Spanish)
https://hallow.com/pt-br/Text duplicate Português (Portuguese (Brazil))
https://hallow.com/pl/Text duplicate Polski (Polish)
https://hallow.com/de/Text duplicate Deutsch (German)
https://hallow.com/fr/Text duplicate Français (French)
https://hallow.com/it/Text duplicate Italiano (Italian)
https://hallow.com/cookie-policyCookie Policy
https://hallow.com/cookie-policycookie policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://hallow.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.03 seconds.
The file size of the HTML document is fine (300 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
content-length43363
dateWed, 04 Sep 2024 20:46:16 GMT
serverApache
cache-controlmax-age=86400, must-revalidate
content-encodinggzip
x-content-type-optionsnosniff
x-frame-optionssameorigin
varyAccept-Encoding,Cookie
x-cacheHit from cloudfront
via1.1 111f802abddccd55d219ff1635e1aa4a.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-P11
alt-svch3=":443"; ma=86400
x-amz-cf-idGQ1B3t97uuYKlBCszJrH3dAkLqz9xfUAUpkBdOArPLnflOmN86GKEQ==
age35507
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 2,075 referring domains.
This page has 34,769 backlinks.
This page has backlinks from 1,460 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: /

Disallow: 
Sitemap: https://hallow.com/mpg-sitemap-world-cities.xml
Sitemap: https://hallow.com/mpg-sitemap-us-cities.xml
Disallow: https://hallow.com/blog/prayers-for-hope/
Disallow: https://hallow.com/blog/prayers-for-mpg_intention/
Disallow: /advent/
Sitemap: https://hallow.com/bible-verses.xml

Similar sites

Search preview

hallow.com
Hallow - #1 App for Christian & Catholic Prayer, Meditation, Bi...
Pray every day with Mark Wahlberg, Jonathan Roumie, and millions of others around the world on Hallow, the #1 prayer app.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Hallow81%Check
Hallow app74%Check
Pray72%Check
Prayer72%Check
App68%Check
Prayer App65%Check
2024 Hallow61%Check
Try Hallow59%Check
God58%Check
Peace56%Check
Show more keywords and terms

Test up to 1.000 webpages of hallow.com with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions