Information-services.ed.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
78% 
Page quality
46% 
Page structure
79% 
Link structure
56% 
Server
100% 
External factors
9% 
SEO Score
Response time
0.04 s
File size
133.80 kB
Words
1026
Media files
8
Number of links
248 internal / 24 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Information Services | Information Services
There are word repetitions in the page title.
The length of the page title is perfect. (385 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://information-services.ed.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
og:site_nameThe University of Edinburgh
og:urlhttps://information-services.ed.ac.uk/node/16289
og:titleInformation Services
og:description 
og:imagehttps://information-services.ed.ac.uk/themes/upstream/wpp_theme/images/uoe-logo-centred-black.png
charsetutf-8

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Page quality

Content
(Critically important)
Only 1 paragraph/s was/were found on this page.
The average number of words per sentence of 40 words is high.
This page contains 1026 words. That's ok.
16.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/upstream/wpp_theme/images/logo.pngThe University of Edinburgh home
...anner/1500x275image5_2.jpg?itok=KZztubvXNo alt attribute provided
..._in_quad_image_resized.png?itok=LOQTPE4Kstudents discussing outside in Edinburgh's Old Town
...nd_research_excellence.jpg?itok=E4c3foAhround-table discussion with books out
...lic/2024-10/overview_2.jpg?itok=aW6XSQXXtwo women discuss over a laptop screen
...lic/2024-10/overview_3.jpg?itok=senTrX4vtwo men working in file-server room
...-5197490803d_generator.jpg?itok=qzQeehzfsignpost with signs to words help, support, advice, and guidance
...wpp_theme/images/footer-affiliations.pngUniversity affiliations

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Subsite menu
H2 Subsite mobile menu
H2 Breadcrumb
H2 User account menu
H3 Key updates
H3 Library homepage
H3 EdHelp
H3 ISG news
H3 Students
H3 Staff
H3 Service areas
H3 About ISG
H3 Need help?
H3 The University of Edinburgh
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 24 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main content
https://www.ed.ac.uk/External Subdomain IMG-ALT The University of Edinburgh home
https://www.ed.ac.uk/schools-d...External Subdomain Schools & departments
https://www.myed.ed.ac.uk/External Subdomain MyEd
/node/16289Home
/aboutAbout ISG
/aboutText duplicate About ISG
/about/newsIS News
/about/organisationOrganisation
/about/strategy-planningStrategy and planning
/about/working-for-the-informa...Working for the Information Services Group
/about/student-employment-in-i...Student employment in the Information Services Group
/about/policies-and-regulationsPolicies and Regulations
/servicesServices
/servicesText duplicate Services
/computingComputing
https://library.ed.ac.uk/External Subdomain Library
/learning-technologyLearning Technology
/research-supportResearch Support
/studentsInformation for Students
/research-teaching-staffInformation for Academic Staff
/professional-services-staffInformation for Professional Staff
/about/organisation/structureStructure
/node/16289Text duplicate Home
/aboutText duplicate About ISG
/about/newsText duplicate IS News
/about/isg-cio-staff-communica...ISG CIO communications
/about/isg-cio-staff-communica...ISG All Staff event April 2020
/about/isg-cio-staff-communica...ISG All Staff event May 2020
/about/isg-cio-staff-communica...ISG All Staff event July 2020
/about/isg-cio-staff-communica...ISG All Staff event August 2020
/about/isg-cio-staff-communica...ISG All Staff event October 2020
/about/isg-cio-staff-communica...ISG All Staff Event November 2020
/about/isg-cio-staff-communica...ISG All Staff event December 2020
/about/isg-cio-staff-communica...Town Hall Meeting for ISG On-Campus Staff, January 11th 2021
/about/isg-cio-staff-communica...ISG All Staff Overcoming Pandemic Fatigue (20th and 22nd January 2021)
/about/isg-cio-staff-communica...ISG All Staff Event March 2021
/about/isg-cio-staff-communica...ISG All Staff Event(s) April 2021
/about/isg-cio-staff-communica...ISG All Staff Event June 2021
/about/isg-cio-staff-communica...ISG All Staff Event August 2021
/about/isg-cio-staff-communica...ISG All Staff Event October 2021
/about/isg-cio-staff-communica...ISG All Staff Event December 2021
/about/isg-cio-staff-communica...ISG All Staff Event January 2022
/about/isg-cio-staff-communica...ISG Communication Survey (End 2021)
/about/isg-cio-staff-communica...ISG All Staff Event March 2022
/about/isg-cio-staff-communica...ISG All Staff Event May 2022
/about/isg-cio-staff-communica...ISG All Staff Event August 2022
/about/isg-cio-staff-communica...ISG All Staff Event December 2022 & Festive Event
/about/isg-cio-staff-communica...ISG All Staff Event April 2023
/about/isg-cio-staff-communica...ISG All Staff Event June 2023
/about/isg-cio-staff-communica...ISG All Staff Event October 2023
/about/isg-cio-staff-communica...ISG All Staff Event December 2023
/about/isg-cio-staff-communica...ISG All Staff Event March 2024
/about/isg-cio-staff-communica...ISG All Staff Event June 2024
/about/organisationText duplicate Organisation
/about/organisation/is-corpora...IS Corporate Directorate
/about/organisation/is-corpora...Who we are
/about/organisation/is-corpora...Text duplicate IS Corporate Directorate
/about/organisation/is-corpora...Disability Information
/about/organisation/is-corpora...Business Administration Services
/about/organisation/is-corpora...ISG Facilities
/about/organisation/is-corpora...IS Strategic Planning & Governance
/about/organisation/is-corpora...Business Unit
/about/organisation/is-corpora...Human Resources
/about/organisation/is-corpora...IS Finance
/about/organisation/is-corpora...Contacts and Locations
/about/organisation/applicatio...Applications Directorate
/about/organisation/applicatio...Contacting Applications Division
/about/organisation/applicatio...Staff Lists for Applications Division
/about/organisation/applicatio...News and Events
/about/organisation/applicatio...Applications Directorate Blog
/about/organisation/applicatio...Sections
/about/organisation/applicatio...Director's Office
/about/organisation/applicatio...Development Services
/about/organisation/applicatio...Our Portfolio
/about/organisation/applicatio...Our Team
/about/organisation/applicatio...Testimonials
/about/organisation/applicatio...Contact us
/about/organisation/applicatio...Enterprise Architecture
/about/organisation/applicatio...Production Management
/about/organisation/applicatio...Applications Management
/about/organisation/applicatio...Technology Management
/about/organisation/applicatio...Project Services
/about/organisation/applicatio...Text duplicate Project Services
/about/organisation/applicatio...Service Management
/about/organisation/applicatio...Text duplicate Services
/about/organisation/applicatio...Projects
/about/organisation/applicatio...Follow us on Twitter
/about/organisation/itiIT Infrastructure
/about/organisation/iti/privac...Privacy statements
/about/organisation/iti/divisi...Text duplicate Who we are
/about/organisation/iti/divisi...Staff List
/about/organisation/iti/divisi...Text duplicate Sections
/about/organisation/iti/divisi...Desktop
/about/organisation/iti/divisi...Desktop Services Team
/about/organisation/iti/divisi...Text duplicate Services
/about/organisation/iti/divisi...Contact
/about/organisation/iti/divisi...Text duplicate Staff List
/about/organisation/iti/divisi...Software Services
/about/organisation/iti/divisi...Text duplicate Services
/about/organisation/iti/divisi...Text duplicate Contact
/about/organisation/iti/divisi...Text duplicate Staff List
/about/organisation/iti/divisi...Communications Infrastructure
/about/organisation/iti/divisi...About the Section
/about/organisation/iti/divisi...Text duplicate Services
/about/organisation/iti/divisi...Staff list
/about/organisation/iti/divisi...Contacting the Section
/about/organisation/iti/divisi...Research Services
/about/organisation/iti/divisi...Text duplicate Services
/about/organisation/iti/divisi...Text duplicate Staff List
/about/organisation/iti/divisi...Contacting Us
/about/organisation/iti/divisi...Enterprise Services
/about/organisation/iti/divisi...About Us
/about/organisation/iti/divisi...Text duplicate Services
/about/organisation/iti/divisi...Text duplicate Staff list
/about/organisation/iti/divisi...Text duplicate Contacting Us
/about/organisation/iti/divisi...Data Technology
/unpublished/information-servi...Text duplicate Staff List
/about/organisation/iti/divisi...Text duplicate Contact us
/about/organisation/iti/servicesText duplicate Services
/about/organisation/learning-t...Learning, Teaching and Web
/about/organisation/learning-t...What we do
/about/organisation/learning-t...Leadership
/about/organisation/learning-t...Organisational structure
/about/organisation/learning-t...Our teams
/about/organisation/learning-t...Digital Skills, Design and Training
/about/organisation/learning-t...Digital Learning Applications and Media
/about/organisation/learning-t...Educational Design and Engagement
/about/organisation/learning-t...Learning Spaces Technology
/about/organisation/learning-t...About us
/about/organisation/learning-t...Text duplicate Services
/about/organisation/learning-t...Contacting us
/about/organisation/learning-t...Locations and maps
/about/organisation/learning-t...Text duplicate Staff List
/about/organisation/learning-t...Website and Communications
/about/organisation/learning-t...Learning and Teaching Contacts
/about/organisation/library-an...Library & University Collections
/about/organisation/library-an...Senior Management Team
/about/organisation/library-an...News & events
/about/organisation/library-an...Strategy & Planning
/about/organisation/library-an...Re:Connect 2024 Library Annual Report
/about/organisation/library-an...Freie Universität Berlin Library Partnership
/about/organisation/library-an...Knowledge Exchange Week 2024
/about/organisation/user-servicesUser Services
/about/organisation/user-servi...Text duplicate Who we are
/about/organisation/user-servi...Text duplicate Staff list
/about/organisation/user-servi...Text duplicate Sections
/about/organisation/user-servi...Text duplicate Contact us
/about/organisation/user-servi...Text duplicate What we do
/about/organisation/user-servi...User Satisfaction Statistics
/about/organisation/is-org-inf...Information Security Division
/about/organisation/is-org-inf...Who We Are
/about/organisation/is-org-inf...What We Do
/about/organisation/edinaEDINA
/about/organisation/edina/contactContacting EDINA
/about/strategy-planningText duplicate Strategy and planning
/about/strategy-planning/visio...Visions and Values
/about/strategy-planning/gover...Groups and committees
/about/strategy-planning/is-va...IS Values statement
/about/naming-spaces-after-ins...Naming Spaces After Inspirational Women
/about/naming-spaces-after-ins...Brenda Elizabeth Moon (1931-2011)
/about/naming-spaces-after-ins...Annie Hutton Numbers (1897–1988)
/about/naming-spaces-after-ins...Marjorie Rackstraw OBE (1888–1981)
/about/naming-spaces-after-ins...Irene J. Young (1919-2017)
/about/naming-spaces-after-ins...Mary Somerville (1780-1872)
/about/naming-spaces-after-ins...Xia Peisu (1923-2014)
/about/naming-spaces-after-ins...Charlotte Murchison (1788-1869)
/about/naming-spaces-after-ins...Grace Hopper (1906-1992)
/about/naming-spaces-after-ins...Eleanor Ormerod (1828-1901)
/about/naming-spaces-after-ins...Bessie Watson (1900-1992)
/about/working-for-the-informa...Text duplicate Working for the Information Services Group
/about/working-for-the-informa...Text duplicate Who we are
/about/working-for-the-informa...The benefits of joining us
/about/working-for-the-informa...Grow with us
/about/working-for-the-informa...Innovation through diversity
/about/working-for-the-informa...Hear from our colleagues
/about/working-for-the-informa...Job opportunities at ISG
/about/student-employment-in-i...Text duplicate Student employment in the Information Services Group
/about/student-employment-in-i...About Unitemps
/about/student-employment-in-i...Job opportunities and how to apply
/about/student-employment-in-i...Current Student Workers
/about/student-employment-in-i...Text duplicate Testimonials
/about/policies-and-regulationsText duplicate Policies and Regulations
/about/policies-and-regulation...University Computing Acceptable Use Policy
/about/policies-and-regulation...Library Regulations
/about/policies-and-regulation...Security Policies
/about/policies-and-regulation...Removing Websites
/about/policies-and-regulation...Operational Policies
/about/policies-and-regulation...Library Collections Policy
/about/policies-and-regulation...Service Eligibility Policy
/about/policies-and-regulation...Account Expiry Policy
/about/policies-and-regulation...Research Publications Policy
/about/policies-and-regulation...Pandemic Flu
/about/policies-and-regulation...Research Data Management Policy
/about/policies-and-regulation...Advisory Policies
/about/policies-and-regulation...Preferred document distribution formats
/about/policies-and-regulation...Statutory Notices
/about/policies-and-regulation...Regulation of Investigatory Powers
/about/policies-and-regulation...Data Protection
/about/policies-and-regulation...Counter-Terrorism and Security
/servicesText duplicate Services
/computingText duplicate Computing
https://library.ed.ac.uk/External Subdomain Text duplicate Library
/learning-technologyText duplicate Learning Technology
/research-supportText duplicate Research Support
/research-support/research-com...Research computing
/research-support/research-com...Edinburgh Compute and Data Facility
/research-support/research-com...High-performance computing
/research-support/research-com...Data
/research-support/research-com...Cloud Computing Service
/research-support/research-com...Support Services
/research-support/research-com...Development and design services
/research-support/research-com...IT support and training
/studentsText duplicate Information for Students
/research-teaching-staffText duplicate Information for Academic Staff
/professional-services-staffText duplicate Information for Professional Staff
/about/organisation/structureText duplicate Structure
https://www.ed.ac.uk/External Subdomain Text duplicate Home
/Information Services
/services/status-alertsService status and alerts
/students/study-spaceInformation on Study Spaces
https://www.ed.ac.uk/library/u...External Subdomain Library opening hours
https://www.ed.ac.uk/edhelpExternal Subdomain EdHelp
/about/newsISG news
https://www.ed.ac.uk/students/...External Subdomain New student information
/help-consultancy/card/getting...Student card
/students/study-resourcesStudy resources
/students/exam-papersExam papers
/computing/comms-and-collab/of...Office 365 (Microsoft Word, Excel, Powerpoint, Sharepoint etc.)
/computing/desktop-personal/ed...EdPrint
/computing/desktop-personal/wi...WiFi configuration
/professional-services-staff/u...New staff information
/professional-services-staffProfessional Services staff
/research-teaching-staffResearchers & teachers
/help-consultancy/is-skillsDigital Skills and Training
/computing/comms-and-collab/un...UniDesk
/about/isg-cio-staff-communica...ISG CIO - staff communications
/services/a-zA-Z
/services/it-and-library-busin...Service Catalogue
https://www.ed.ac.uk/libraryExternal Subdomain Text duplicate Library
/computingText duplicate Computing
/help-consultancy/is-skillsDigital Skills
https://www.ed.ac.uk/infosecExternal Subdomain Information Security
/learning-technologyLearning technology
/research-supportResearch support
/help-consultancy/rm-and-consu...Relationship management and consultancy services
/aboutIMG-ALT two men working in file-server room
/aboutText duplicate About ISG
/help-consultancy/accessibilityAccessibility
/about/policies-and-regulationsPolicies and regulations
/about/organisationText duplicate Organisation
/about/strategy-planningText duplicate Strategy and planning
/about/working-for-the-informa...Text duplicate Working for the Information Services Group
/about/student-employment-in-i...Text duplicate Student employment in the Information Services Group
/help-consultancyHelp with IS services
/help-consultancy/contact-help...IS Helpline
/help-consultancy/it-helpIT and computing help
/help-consultancy/cardCard help
https://www.ed.ac.uk/library/l...External Subdomain Library help
https://www.ed.ac.uk/edhelpExternal Subdomain Text duplicate EdHelp
https://www.wiki.ed.ac.uk/disp...External Subdomain Web publishing help
https://www.ed.ac.uk/about/web...External Subdomain Terms & conditions
https://edin.ac/privacy-inform...External Privacy & cookies
https://www.ed.ac.uk/universit...External Subdomain Complaints procedure
https://www.ed.ac.uk/sustainab...External Subdomain Modern slavery
https://edin.ac/accessibility-...External Website accessibility
https://www.ed.ac.uk/about/web...External Subdomain Freedom of information publication scheme
https://www.ed.ac.uk/data-prot...External Subdomain Data protection / Records Management
https://www.ed.ac.uk/about/mis...External Subdomain IMG-ALT University affiliations
https://www.myed.ed.ac.uk/External Subdomain MyEd login
https://www.gov.uk/guidance/re...External Recognised body
/user/login?destination=/node/...CMS login

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://information-services.ed.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.04 seconds.
The file size of the HTML document is fine (134 kB).

HTTP Response Header

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content-length17222
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 3 referring domains.
This page only has 35 backlinks.
This page only has few backlinks from 3 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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information-services.ed.ac.uk
Information Services | Information Services

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Services58%Check
Information58%Check
Information Services58%Check
Student Information50%Check
Information Services Group50%Check
Service Management48%Check
Support Services47%Check
Research Services47%Check
Information Security46%Check
Professional Services46%Check
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