Johnsonsbaby.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
77% 
Page quality
71% 
Page structure
91% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.07 s
File size
128.00 kB
Words
563
Media files
24
Number of links
148 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
JOHNSON´S®: 100% Gentle, Improved Baby Products Inside and Out
The page title should be shorter than 580 pixels. It is 639 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Learn about JOHNSON´S® baby products, mild and gentle and free of dyes, parabens, sulphates, and phthalates.
The length of the meta description is perfect. (706 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.johnsonsbaby.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
google-site-verificationcUk2r0DmJ6HpMhPoNmr-Z0xF4G9LkzX-hXTGqXt0wMM
facebook-domain-verificationfsifjuyo1umzdpknqrzf3pvqqi0326
platformVersionEmpty
platformHashEmpty
siteBranchEmpty
siteBranchHashEmpty
HandheldFriendlyTrue
MobileOptimized320
descriptionLearn about JOHNSON´S® baby products, mild and gentle and free of dyes, parabens, sulphates, and phthalates.
viewportwidth=device-width, initial-scale=1.0
generatorDrupal 7 (http://drupal.org)
pagetypeinformation
utm_campaignwww.johnsonsbaby.co.uk
utm_contenthomepage-new
apple-mobile-web-app-titleJOHNSON’S® Baby UK
langen
twitter:cardsummary
twitter:descriptionOur Ranges
twitter:urlhttps://www.johnsonsbaby.co.uk/homepage-new
twitter:titleJOHNSON’S® Baby UK
og:site_nameJOHNSON’S® Baby UK
og:typearticle
og:urlhttps://www.johnsonsbaby.co.uk/homepage-new
og:descriptionOur Ranges
og:titleHomepage new
x-dns-prefetch-controlon
cleartypeon
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 563 words. That's ok.
32.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.29 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
..._uk/files/share_icons/fbicon_110x110.pngFacebook Link
..._uk/files/share_icons/igicon_110x110.pngInstagram Link
..._uk/files/share_icons/yticon_110x110.pngYoutube Link
/sites/jbaby_uk/files/logo_0_0_0.pngHome
https://www.johnsonsbaby.co.uk/Johnson's® Baby Powder
https://www.johnsonsbaby.co.uk/Johnson's® Baby 99% natural Powder
https://www.johnsonsbaby.co.uk/Johnson's® Classics Products
https://www.johnsonsbaby.co.uk/Johnson's® Bedtime Products
https://www.johnsonsbaby.co.uk/Johnson's® Kids Products
https://www.johnsonsbaby.co.uk/A New Generation of Gentle
https://www.johnsonsbaby.co.uk/Johnson's® Family Products
https://www.johnsonsbaby.co.uk/Johnson's® Newborn Products
https://www.johnsonsbaby.co.uk/Johnson's® Baby Products
https://www.johnsonsbaby.co.uk/Johnson's® kid Products
/sites/jbaby_uk/files/instalogo.pngInstagram Logo
https://www.johnsonsbaby.co.uk/JOHNSON’S® Top-To-Toe Wash 500 ML
https://www.johnsonsbaby.co.uk/JOHNSON’S® a parent is born
/sites/jbaby_uk/files/logo_0_0_0.pngHome
..._uk/files/share_icons/fbicon_110x110.pngFacebook Link
..._uk/files/share_icons/igicon_110x110.pngInstagram Link
..._uk/files/share_icons/yticon_110x110.pngYoutube Link
..._uk/files/share_icons/fbicon_110x110.pngFacebook Link
..._uk/files/share_icons/igicon_110x110.pngInstagram Link
..._uk/files/share_icons/yticon_110x110.pngYoutube Link

Page structure

H1 heading
(Critically important)
Homepage new
The H1 heading is too short (12 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Homepage new
H2 Our Ranges
H2 Classics
H2 Bedtime
H2 Kids
H2 group-4.png
H2 A New Generation of Gentle
H2 Products with a purpose, for every age and stage
H2 Family
H2 Newborn
H2 Baby
H2 Kids Duplicate text
H2 Follow us on Instagram
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.johnsonsbaby.co.uk/Anchor Skip to main content
/subscribeSubscribe
/contact-usContact Us
/where-to-buyWhere to Buy
/johnsonsbabybubbleJOHNSON’S® BABY BUBBLE
https://www.facebook.com/Johns...External Subdomain IMG-ALT Facebook Link
https://www.instagram.com/john...External Subdomain IMG-ALT Instagram Link
https://www.youtube.com/user/b...External Subdomain IMG-ALT Youtube Link
https://www.johnsonsbaby.co.uk/IMG-ALT Home
A-TITLE Home
https://www.johnsonsbaby.co.uk/Text duplicate Home
/baby-productsProducts
/baby-products?field_product_c...Baby Wash
/baby-products?field_product_c...Baby Bath
/baby-products?field_product_c...Cotton
/baby-products?field_product_c...Hair Care
/baby-products?field_product_c...Lotion
/baby-products?field_product_c...Oil
/baby-products?field_product_c...Powder
/baby-products?field_product_c...Wipes
/baby-products?field_product_c...Bar soap
/baby-products?field_product_a...Newborn
/baby-products?field_product_a...Active Baby
/baby-products?field_product_a...Toddler and Kids
/baby-products?field_product_a...Family
/baby-products?field_product_l...Bedtime
/baby-products?field_product_l...Classics
/baby-products?field_product_l...No More Tangles™
/baby-products?field_product_l...Shiny Drops
/baby-products?field_product_l...Strength Drops
/our-missionAbout Us
/our-missionOur Mission
/our-mission/our-storyOur Story
/our-mission/safety-standardsOur Safety Standards
/our-mission/ingredientsIngredients
/our-mission/our-standard-for-...Our Standard for Natural
/our-mission/scents-fragranceScents and Fragrance
/our-mission/ages-and-stagesAges and Stages
/our-mission/faqFrequently Asked Questions
/aparentisbornA Parent is Born
/preparing-for-babyTIPS AND TRICKS
/preparing-for-babyPreparing for Your Baby
/preparing-for-baby/how-to-fee...How to Feed Your Baby
/preparing-for-baby/how-much-b...How Much Does Your Baby Eat and How Often
/preparing-for-baby/how-to-bre...Breastfeeding Guide
/preparing-for-baby/getting-re...Preparing for Your New Babies Arrival
/newborn-baby-essentialsNewborn Baby Essentials
/preparing-for-baby/preparing-...Preparing the Nursery
/preparing-for-baby/baby-showerBaby Shower
/preparing-for-baby/first-10-d...Your first 10 days
/preparing-for-baby/stages-of-...Different Stages of Pregnancy
/preparing-for-baby/body-chang...Your Changing Body
/preparing-for-baby/taking-car...Yourself Post Birth
/bedtime/baby-sleepBaby Sleep
/subscribeJOHNSON’S Baby News, Offers, Tips and Advice
/social-mediaStay Connected With JOHNSON’S® Instagram
/johnsonsbabybubbleText duplicate JOHNSON’S® BABY BUBBLE
/baby-products?field_product_l...Subdomain IMG-ALT Johnson's® Classics Products
/baby-products?field_product_l...Subdomain Text duplicate Classics
/baby-products?field_product_l...Subdomain Shop Now
/baby-products?field_product_l...Subdomain IMG-ALT Johnson's® Bedtime Products
/baby-products?field_product_l...Subdomain Text duplicate Bedtime
/baby-products?field_product_l...Subdomain Text duplicate Shop Now
/baby-products?field_product_a...Subdomain IMG-ALT Johnson's® Kids Products
/baby-products?field_product_a...Subdomain Kids
/baby-products?field_product_a...Subdomain Text duplicate Shop Now
/baby-productsExplore our baby products
/baby-products?field_product_a...Subdomain IMG-ALT Johnson's® Family Products
/baby-products?field_product_a...Subdomain Text duplicate Family
/baby-products?field_product_a...Subdomain LEARN MORE
/baby-products?field_product_a...Subdomain IMG-ALT Johnson's® Newborn Products
/baby-products?field_product_a...Subdomain Text duplicate Newborn
/baby-products?field_product_a...Subdomain Text duplicate LEARN MORE
/baby-products?field_product_a...Subdomain IMG-ALT Johnson's® Baby Products
/baby-products?field_product_a...Subdomain Baby
/baby-products?field_product_a...Subdomain Text duplicate LEARN MORE
/baby-products?field_product_a...Subdomain IMG-ALT Johnson's® kid Products
/baby-products?field_product_a...Subdomain Text duplicate Kids
/baby-products?field_product_a...Subdomain Text duplicate LEARN MORE
https://www.instagram.com/john...External Subdomain IMG-ALT JOHNSON’S® Top-To-Toe Wash 500 ML
https://www.instagram.com/john...External Subdomain No Text
https://www.instagram.com/john...External Subdomain IMG-ALT JOHNSON’S® a parent is born
https://www.instagram.com/john...External Subdomain No Text
/preparing-for-babyText duplicate Preparing for Your Baby
/preparing-for-baby/first-10-d...Guide to the first 10 Days
/aparentisbornA parent is born
/skin-careSkincare
A-TITLE Skincare
/bedtime/baby-sleepText duplicate Baby Sleep
/play-and-learning/how-to-play...Playing with Your Toddler
/baby-productsText duplicate Products
A-TITLE Products
http://www.caringeveryday.co.uk/External Subdomain Coupons & Offers
/where-to-buy/1261Text duplicate Where to Buy
A-TITLE Where to Buy
/johnsons-baby-expertise/talc-...Is Talcum Powder Safe
A-TITLE Is Talcum Powder Safe
/johnsons-baby-expertise/clini...CLINICALLY PROVEN MILDNESS®
A-TITLE Clinically Proven MILDNESS®
/privacyPrivacy Policy
/legal-noticeLegal Notice
/contact-usText duplicate Contact Us
/cookieCookie Policy
A-TITLE Cookie policy
/sites/jbaby_uk/files/msa_jnj_...New window Subdomain Modern Slavery Act Statement
/sitemapSitemap
/healthcare-professionalsHealthcare Professionals
A-TITLE Healthcare Professionals
https://www.johnsonsbaby.co.uk/Cookie Settings
https://www.johnsonsbaby.co.uk/Text duplicate IMG-ALT Home
A-TITLE Homepage - JOHNSON’S® BABY
/baby-productsPRODUCTS
/our-missionABOUT US
/preparing-for-babyTIPS & TRICKS
/subscribeNEWS & UPDATES
https://www.facebook.com/Johns...External Subdomain Text duplicate IMG-ALT Facebook Link
https://www.instagram.com/john...External Subdomain Text duplicate IMG-ALT Instagram Link
https://www.youtube.com/user/b...External Subdomain Text duplicate IMG-ALT Youtube Link
https://www.johnsonsbaby.co.uk/Text duplicate Home
/baby-productsText duplicate Products
/baby-products/baby-washText duplicate Baby Wash
/baby-products/baby-bathText duplicate Baby Bath
/baby-products/cottonText duplicate Cotton
/baby-products/hair-careText duplicate Hair Care
/baby-products/lotionText duplicate Lotion
/baby-products/creamCream
/baby-products/oilText duplicate Oil
/baby-products/powderText duplicate Powder
/baby-products/wipesText duplicate Wipes
/baby-products/bar-soapText duplicate Bar soap
/baby-products?field_product_a...Text duplicate Newborn
/baby-products?field_product_a...Text duplicate Active Baby
/baby-products?field_product_a...Text duplicate Toddler and Kids
/baby-products?field_product_a...Text duplicate Family
/baby-products?field_product_l...Text duplicate Bedtime
/baby-products?field_product_l...Text duplicate Classics
/baby-products?field_product_l...Text duplicate No More Tangles™
/baby-products?field_product_l...Text duplicate Shiny Drops
/baby-products?field_product_l...Text duplicate Strength Drops
/aparentisbornText duplicate A Parent is Born
/our-missionText duplicate About Us
/our-mission/our-storyText duplicate Our Story
/our-mission/safety-standardsText duplicate Our Safety Standards
/our-mission/ingredientsText duplicate Ingredients
/our-mission/our-standard-for-...Text duplicate Our Standard for Natural
/our-mission/scents-fragranceText duplicate Scents and Fragrance
/our-mission/ages-and-stagesText duplicate Ages and Stages
/our-mission/faqText duplicate Frequently Asked Questions
/preparing-for-babyText duplicate TIPS AND TRICKS
A-TITLE Preparing for Your Baby
/preparing-for-baby/how-to-fee...Text duplicate How to Feed Your Baby
/preparing-for-baby/how-much-b...Text duplicate How Much Does Your Baby Eat and How Often
/preparing-for-baby/how-to-bre...Text duplicate Breastfeeding Guide
/preparing-for-baby/getting-re...Text duplicate Preparing for Your New Babies Arrival
/newborn-baby-essentialsText duplicate Newborn Baby Essentials
/preparing-for-baby/preparing-...Text duplicate Preparing the Nursery
/preparing-for-baby/baby-showerBaby Shower Guide
/preparing-for-baby/first-10-d...Text duplicate Your first 10 days
A-TITLE your first 10 days
/preparing-for-baby/stages-of-...Text duplicate Different Stages of Pregnancy
/preparing-for-baby/body-chang...Text duplicate Your Changing Body
/preparing-for-baby/taking-car...Text duplicate Yourself Post Birth
/bedtime/baby-sleepText duplicate Baby Sleep
/johnsonsbabybubbleText duplicate JOHNSON’S® BABY BUBBLE
/subscribeText duplicate JOHNSON’S Baby News, Offers, Tips and Advice
/social-mediaText duplicate Stay Connected With JOHNSON’S® Instagram
/subscribeText duplicate Subscribe
/contact-usText duplicate Contact Us
/where-to-buyText duplicate Where to Buy
/johnsonsbabybubbleText duplicate JOHNSON’S® BABY BUBBLE
https://www.facebook.com/Johns...External Subdomain Text duplicate IMG-ALT Facebook Link
https://www.instagram.com/john...External Subdomain Text duplicate IMG-ALT Instagram Link
https://www.youtube.com/user/b...External Subdomain Text duplicate IMG-ALT Youtube Link

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.johnsonsbaby.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.07 seconds.
The file size of the HTML document is fine (128 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
x-drupal-cacheMISS
etag"1728184699-0"
content-security-policydefault-src *; script-src 'unsafe-eval' 'self' 'unsafe-inline' blob: https:; object-src 'none'; style-src * 'unsafe-inline'; img-src * data:; frame-src *; font-src * data:; connect-src *;
content-languageen
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
x-ua-compatibleIE=edge,chrome=IE7
link<https://www.johnsonsbaby.co.uk/amp/homepage-new>; rel="amphtml"
x-generatorDrupal 7 (http://drupal.org)
last-modifiedSun, 06 Oct 2024 03:18:19 GMT
x-request-idv-a26a5c54-8391-11ef-8594-a7c4b954361b
x-ah-environmentprod
x-cache-hits60
x-age13625
accept-rangesbytes
x-akamai-transformed9 - 0 pmb=mRUM,2
content-encodinggzip
expiresSun, 06 Oct 2024 15:06:31 GMT
cache-controlmax-age=0, no-cache, no-store
pragmano-cache
dateSun, 06 Oct 2024 15:06:31 GMT
content-length30694
varyAccept-Encoding
server-timingcdn-cache; desc=HIT
strict-transport-securitymax-age=31536000 ; includeSubDomains
akamai-grn0.da6656b8.1728227191.65b9f140
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 297 referring domains.
This page has 5,079 backlinks.
This page has backlinks from 214 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html
#
# For syntax checking, see:
# http://www.frobee.com/robots-txt-check

User-agent: *
Crawl-delay: 10
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
Disallow: /*?bvdisplaycode*
Disallow: /*?bvappcode*
Disallow: /*?bvproduct*
Disallow: /*?bvpage*
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/
Disallow: /*?bvstate*
Disallow: /*?bvrrp*

# Assets
# JS/CSS
Allow: /misc/*.js
Allow: /misc/*.css
Allow: /modules/*.js
Allow: /modules/*.css
Allow: /profiles/*.js
Allow: /profiles/*.css
Allow: /themes/*.js
Allow: /themes/*.css
# Images
Allow: /misc/*.jpg
Allow: /misc/*.gif
Allow: /misc/*.png
Allow: /misc/*.jpeg
Allow: /modules/*.jpg
Allow: /modules/*.gif
Allow: /modules/*.png
Allow: /modules/*.jpeg
Allow: /profiles/*.jpg
Allow: /profiles/*.gif
Allow: /profiles/*.png
Allow: /profiles/*.jpeg
Allow: /themes/*.jpg
Allow: /themes/*.gif
Allow: /themes/*.png
Allow: /themes/*.jpeg
Disallow: /where-to-buy/*
Sitemap: https://www.johnsonsbaby.co.uk/sitemap.xml
Disallow: /janrain/forgot?*
Disallow: /file/
Disallow: /?q=file/

Similar sites

Search preview

www.johnsonsbaby.co.uk
JOHNSON´S®: 100% Gentle, Improved Baby Products Inside and Out
Learn about JOHNSON´S® baby products, mild and gentle and free of dyes, parabens, sulphates, and phthalates.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
BABY77%Check
JOHNSON73%Check
Baby Products70%Check
Gentle63%Check
Products62%Check
Newborn Baby59%Check
Improved Baby Products Inside58%Check
New56%Check
Baby Shower56%Check
age56%Check
Show more keywords and terms

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