Mbta.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
82% 
Page structure
22% 
Link structure
25% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.38 s
File size
166.80 kB
Words
1239
Media files
8
Number of links
237 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
MBTA - Massachusetts Bay Transportation Authority
The length of the page title is perfect. (466 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Public transit in the Greater Boston region. Routes, schedules, trip planner, fares, service alerts, real-time updates, and general information.
The length of the meta description is perfect. (859 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
csrf-tokenRWsQCVUJMgICYA4jAQsOF2U3HH5hJnIeqYULbFkX1UQgDnhE6_q2VUKw
descriptionPublic transit in the Greater Boston region. Routes, schedules, trip planner, fares, service alerts, real-time updates, and general information.
authorMassachusetts Bay Transportation Authority
theme-color#165c96
langen
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
These Typos were found:
  • thru => through
There are 2 text duplicates on this page:
  • Duplicate: From September 6 through September 29, there will be no Red Line servi...
This page contains 1239 words. That's ok.
15% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 19.29 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: transit police:
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...p-cropped-for-homepage.jpg?itok=kr769OaDa Discover card being tapped on a contactless reader that says "Tap Here"
...duced-Fare-CharlieCard.jpg?itok=Y9bqz2qeRider holding a reduced fare CharlieCard to a fare gate reader
...19-06/gillette-stadium.jpg?itok=rTiqQZDzGillette Stadium viewed from the outside
...m-aberjona-parking-lot.jpg?itok=-8reV8yyA rendering shows what Winchester Station will look like after accessibility improvements, with a new elevator, station signage, people in the parking lot, as viewed from the from the Aberjona parking lot.
..._GovCenter 110222-2934.jpg?itok=KXaA6PZIRider tapping purple Student CharlieCard at fare vending machine
...8-11/Guides-General-HomepageWordless.pngNo alt attribute provided
...less-for-homepage-revised-2018-12-11.pngNo alt attribute provided
...es-Bus-Singleword-revised-2018-12-11.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Main Menu
Too many H1 headings
The H1 heading is too short (9 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 61 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Main Menu
H1 MBTA Homepage
H2 Transit
H2 Fares
H2 Contact
H2 About
H2 Plan a trip
H2 Routes With High Priority Alerts
H2 Station Accessibility
H2 Find a Location
H2 Contact Us
H2 Standard One-Way Fares
H2 Red Line Closure
H2 Red Line Closure Duplicate text
H2 Featured MBTA Updates and Projects
H2 Upcoming Public Meetings and Events
H2 Press Releases
H2 What's Happening at the MBTA
H2 MBTA User Guides
H2 Important Links
H3 Most popular fares
H3 Information & Support
H3 Emergency Contacts
H3 Report a Railroad Crossing Gate Issue
H3 Modes of Transit
H3 Plan Your Journey
H3 Find a Location Duplicate text
H3 Fares Info
H3 Fares by Mode
H3 Pay Your Fare
H3 Most popular fares Duplicate text
H3 Customer Support
H3 Transit Police
H3 Information & Support Duplicate text
H3 Emergency Contacts Duplicate text
H3 Report a Railroad Crossing Gate Issue Duplicate text
H3 Get to Know Us
H3 Work with Us
H3 Our Work
H3 Subway
H3 Bus
H3 Commuter Rail
H3 Ferry
H3 Elevator Closures
H3 Escalator Closures
H3 Access Issues
H3 Subway One-Way
H3 Local Bus One-Way
H3 Commuter Rail One-Way
H3 Ferry One-Way
H3 Tap to Ride
H3 Income-Eligible Reduced Fare Program
H3 Take the T to Gillette Stadium
H3 Winchester Center Station Accessibility Improvements
H3 College and University Student Guide to the T
H3 Boston Visitor's Guide to The T
H3 Subway Beginner's Guide
H3 Bus Beginner's Guide
H3 Information & Support Duplicate text
H3 Emergency Contacts Duplicate text
H3 Report a Railroad Crossing Gate Issue Duplicate text
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 19 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.mbta.com/Anchor Skip to main content
https://www.mbta.com/menuMenu
https://www.mbta.com/MBTA Home Page
https://www.mbta.com/menuTransit
/schedules/subwaySubway
/schedules/busBus
/schedules/commuter-railCommuter Rail
/schedules/ferryFerry
/accessibility/the-rideParatransit (The RIDE)
https://www.mbta.com/schedulesAll Schedules & Maps
https://www.mbta.com/trip-plannerTrip Planner
https://www.mbta.com/alertsService Alerts
https://alerts.mbta.com/External Subdomain Sign Up for Service Alerts
https://www.mbta.com/parkingParking
https://www.mbta.com/bikesBikes
https://www.mbta.com/guidesUser Guides
https://www.mbta.com/holidaysHolidays
/accessibilityAccessibility
/transit-near-meFind Nearby Transit
https://www.mbta.com/stopsMBTA Stations
https://www.mbta.com/destinationsDestinations
https://www.mbta.com/mapsMaps
https://www.mbta.com/menuFares
https://www.mbta.com/faresFares Overview
/fares/reducedReduced Fares
/fares/transfersTransfers
/fare-transformationFare Transformation
/fares/subway-faresSubway Fares
/fares/bus-faresBus Fares
/fares/commuter-rail-faresCommuter Rail Fares
/fares/ferry-faresFerry Fares
/fares/charliecard-storeCharlieCard Store
https://mycharlie.mbta.com/External Subdomain Sign up for Auto-pay
https://commerce.mbta.com/External Subdomain Order Monthly Passes
/fares/charliecardGet a CharlieCard
/fares/retail-sales-locationsRetail Sales Locations
https://www.mbta.com/menuContact
/customer-supportSend Us Feedback
/customer-supportView All Contact Numbers
https://massachusettsdot.mycus...External Subdomain Request Public Records
/customer-support/lost-and-foundLost & Found
/language-servicesLanguage Services
/transit-policeMBTA Transit Police
/transit-police/see-something-...See Something, Say Something
https://www.mbta.com/menuAbout
/mbta-at-a-glanceOverview
https://www.mbta.com/leadershipLeadership
https://www.mbta.com/historyHistory
https://www.mbta.com/financialsFinancials
https://www.mbta.com/eventsPublic Meetings
https://www.mbta.com/newsPress Releases
https://www.mbtagifts.com/External Subdomain MBTA Gift Shop
https://www.mbta.com/policiesPolicies & Civil Rights
https://www.mbta.com/safetySafety
/quality-compliance-oversightQuality, Compliance & Oversight
https://www.mbta.com/careersCareers
https://www.mbta.com/pass-programInstitutional Sales
https://www.mbta.com/businessBusiness Opportunities
https://www.mbta.com/innovationInnovation Proposals
/engineering/design-standards-...Engineering Design Standards
/sustainabilitySustainability
/projects/capital-transformati...Capital Transformation
/projects/commuter-rail-positi...Commuter Rail Positive Train Control
/projects/better-bus-projectBetter Bus Project
https://www.mbta.com/projectsAll MBTA Improvement Projects
/schedules/subwayText duplicate Subway
/schedules/busText duplicate Bus
/schedules/commuter-railText duplicate Commuter Rail
/schedules/ferryText duplicate Ferry
/accessibility/the-rideText duplicate Paratransit (The RIDE)
https://www.mbta.com/schedulesText duplicate All Schedules & Maps
https://www.mbta.com/trip-plannerText duplicate Trip Planner
https://www.mbta.com/alertsText duplicate Service Alerts
https://alerts.mbta.com/External Subdomain Text duplicate Sign Up for Service Alerts
https://www.mbta.com/parkingText duplicate Parking
https://www.mbta.com/bikesText duplicate Bikes
https://www.mbta.com/guidesText duplicate User Guides
https://www.mbta.com/holidaysText duplicate Holidays
/accessibilityText duplicate Accessibility
/transit-near-meText duplicate Find Nearby Transit
https://www.mbta.com/stopsText duplicate MBTA Stations
https://www.mbta.com/destinationsText duplicate Destinations
https://www.mbta.com/mapsText duplicate Maps
https://www.mbta.com/faresText duplicate Fares Overview
/fares/reducedText duplicate Reduced Fares
/fares/transfersText duplicate Transfers
/fare-transformationText duplicate Fare Transformation
/fares/subway-faresText duplicate Subway Fares
/fares/bus-faresText duplicate Bus Fares
/fares/commuter-rail-faresText duplicate Commuter Rail Fares
/fares/ferry-faresText duplicate Ferry Fares
/fares/charliecard-storeText duplicate CharlieCard Store
https://mycharlie.mbta.com/External Subdomain Text duplicate Sign up for Auto-pay
https://commerce.mbta.com/External Subdomain Text duplicate Order Monthly Passes
/fares/charliecardText duplicate Get a CharlieCard
/fares/retail-sales-locationsText duplicate Retail Sales Locations
/customer-supportText duplicate Send Us Feedback
/customer-supportText duplicate View All Contact Numbers
https://massachusettsdot.mycus...External Subdomain Text duplicate Request Public Records
/customer-support/lost-and-foundText duplicate Lost & Found
/language-servicesText duplicate Language Services
/transit-policeText duplicate MBTA Transit Police
/transit-police/see-something-...Text duplicate See Something, Say Something
/mbta-at-a-glanceText duplicate Overview
https://www.mbta.com/leadershipText duplicate Leadership
https://www.mbta.com/historyText duplicate History
https://www.mbta.com/financialsText duplicate Financials
https://www.mbta.com/eventsText duplicate Public Meetings
https://www.mbta.com/newsText duplicate Press Releases
https://www.mbtagifts.com/External Subdomain Text duplicate MBTA Gift Shop
https://www.mbta.com/policiesText duplicate Policies & Civil Rights
https://www.mbta.com/safetyText duplicate Safety
/quality-compliance-oversightText duplicate Quality, Compliance & Oversight
https://www.mbta.com/careersText duplicate Careers
https://www.mbta.com/pass-programText duplicate Institutional Sales
https://www.mbta.com/businessText duplicate Business Opportunities
https://www.mbta.com/innovationText duplicate Innovation Proposals
/engineering/design-standards-...Text duplicate Engineering Design Standards
/sustainabilityText duplicate Sustainability
/projects/capital-transformati...Text duplicate Capital Transformation
/projects/commuter-rail-positi...Text duplicate Commuter Rail Positive Train Control
/projects/better-bus-projectText duplicate Better Bus Project
https://www.mbta.com/projectsText duplicate All MBTA Improvement Projects
/schedules/commuter-railText duplicate Commuter Rail
/schedules/subwaySubway Lines
/schedules/busBus Routes
/schedules/ferryFerry Routes
/accessibility/the-rideThe RIDE
/alerts/subwaySubdomain Text duplicate Subway
/schedules/Red/alertsSubdomain No Text
https://www.mbta.com/alerts/busSubdomain Text duplicate Bus
/schedules/751/alertsSubdomain SL4
/schedules/8/alertsSubdomain 8
/schedules/19/alertsSubdomain 19
/schedules/22/alertsSubdomain 22
/schedules/34E/alertsSubdomain 34E
/schedules/37/alertsSubdomain 37
/schedules/60/alertsSubdomain 60
/schedules/65/alertsSubdomain 65
/schedules/88/alertsSubdomain 88
/schedules/99/alertsSubdomain 99
/schedules/101/alertsSubdomain 101
/schedules/108/alertsSubdomain 108
/schedules/116/alertsSubdomain 116
/schedules/117/alertsSubdomain 117
/schedules/350/alertsSubdomain 350
/schedules/441/alertsSubdomain 441
/schedules/441442/alertsSubdomain 441/442
/schedules/450/alertsSubdomain 450
/schedules/455/alertsSubdomain 455
/alerts/commuter-railSubdomain Text duplicate Commuter Rail
/schedules/CR-Lowell/alertsSubdomain Lowell Line
/schedules/CR-Middleborough/al...Subdomain Middleborough/Lakeville Line
/schedules/CR-Providence/alertsSubdomain Providence/Stoughton Line
https://www.mbta.com/alerts/ferrySubdomain Text duplicate Ferry
/schedules/Boat-F1/alertsSubdomain Hingham/Hull Ferry
/alerts/accessSubdomain Station Accessibility
/stops/place-dwnxgSubdomain Downtown Crossing
/stops/place-ogmnlSubdomain Oak Grove
/stops/place-qnctrSubdomain Quincy Center
/stops/place-andrwSubdomain Andrew
/stops/place-aquclSubdomain Aquarium
/stops/place-bomnlSubdomain Bowdoin
/stops/place-cntsqSubdomain Central
/stops/place-crtstSubdomain Courthouse
/stops/place-forhlSubdomain Forest Hills
/stops/place-jaksnSubdomain Jackson Square
/stops/place-northSubdomain North Station
/stops/place-ogmnlSubdomain Text duplicate Oak Grove
/stops/place-ruggSubdomain Ruggles
/stops/place-stateSubdomain State
/stops/place-tumnlSubdomain Tufts Medical Center
https://alerts.mbta.com/External Subdomain Sign up for alert notifications
https://www.mbta.com/alertsSee all service alerts
https://www.mbta.com/stopsStations and Parking
/transit-near-meTransit Near Me
/customer-supportText duplicate Send Us Feedback
/transit-policeText duplicate MBTA Transit Police
https://www.mbta.com/faresSee fares overview
/fares/subway-faresSubway One-Way
/fares/subway-faresText duplicate Subway One-Way
/fares/bus-faresLocal Bus One-Way
/fares/bus-faresText duplicate Local Bus One-Way
/fares/commuter-rail-faresCommuter Rail One-Way
/fares/commuter-rail-faresText duplicate Commuter Rail One-Way
/fares/ferry-faresFerry One-Way
/fares/ferry-faresText duplicate Ferry One-Way
https://www.mbta.com/projectsProjects
A-TITLE View all Projects
/diversions/alternative-travel...Red Line Closure
https://www.mbta.com/projectsText duplicate Projects
A-TITLE View all Projects
/diversions/alternative-travel...Text duplicate Red Line Closure
/fares/charlie/tap-ride?utm_te...Tap to Ride
/fares/reduced/income-eligible...Income-Eligible Reduced Fare Program
https://www.mbta.com/eventsSee all public meetings and events
/events/2024-09-12/board-meeti...Board Meeting | MBTA Audit and Finance Subcommittee
/events/icalendar/2024-09-12/b...Add
A-TITLE Add event to calendar
/events/2024-09-12/board-meeti...Board Meeting | MBTA Planning, Workforce, Development & Compensation Subcommittee — Cancelled
/events/icalendar/2024-09-12/b...Text duplicate Add
A-TITLE Add event to calendar
/events/2024-09-12/job-fair-re...Job Fair | RecruitMilitary Job Fair (In-Person)
/events/icalendar/2024-09-12/j...Text duplicate Add
A-TITLE Add event to calendar
/events/2024-09-12/board-meeti...Board Meeting | MBTA Safety, Health & Environment Subcommittee
/events/icalendar/2024-09-12/b...Text duplicate Add
A-TITLE Add event to calendar
/events/2024-09-18/public-meet...Public Meeting | Taunton South Coast Rail (In-Person)
/events/icalendar/2024-09-18/p...Text duplicate Add
A-TITLE Add event to calendar
/events/2024-09-26/board-meeti...Board Meeting | MBTA Board of Directors
/events/icalendar/2024-09-26/b...Text duplicate Add
A-TITLE Add event to calendar
https://www.mbta.com/newsSee all press releases
/news/2024-09-03/healey-drisco...Healey-Driscoll Administration Celebrates MBTA’s New Income-Eligible Reduced Fare Program Sep03
/news/2024-09-03/reminder-red-...REMINDER: Red Line Braintree Branch Service Suspended for 24 Days Between JFK/UMass and Braintree September 6 – 29 Sep03
/news/2024-08-29/keolis-and-mb...Keolis and MBTA Launch NaviLens Pilot to Help Blind and Low Vision Riders Navigate Stations Aug29
/news/2024-08-28/mbta-fall-ser...MBTA Fall Service Changes Introduce New Routing for Route 66 through Harvard Bus Tunnel Aug28
/news/2024-08-28/mbta-makes-si...MBTA Makes Significant Progress on Critical Track Work on Red Line, Removes Six Speed Restrictions Aug28
/news/2024-08-23/red-line-susp...Red Line Suspension between Kendall/MIT and JFK/UMass Will Be Extended One Day through Monday, August 26 Aug23
/destinations/gillette-stadium...Take the T to Gillette Stadium
https://www.mbta.com/projectsText duplicate Projects
A-TITLE View all Projects
/projects/winchester-center-st...Winchester Center Station Accessibility Improvements
/guides/student-guide?utm_term...College and University Student Guide to the T
https://www.mbta.com/guidesSee all user guides
/guides/boston-visitor-guideBoston Visitor's Guide to The T
/guides/subway-guideSubway Beginner's Guide
/guides/bus-guideBus Beginner's Guide
/accessibilityText duplicate Accessibility
https://www.mbta.com/leadershipText duplicate Leadership
/performance-metricsPerformance
https://www.mbta.com/careersText duplicate Careers
https://www.mbta.com/titleviCivil Rights
/sustainabilityText duplicate Sustainability
https://www.mbta.com/businessBusiness
https://www.mbta.com/parkingText duplicate Parking
/customer-supportText duplicate Send Us Feedback
/customer-support/lost-and-foundText duplicate Lost & Found
https://massachusettsdot.mycus...New window External Subdomain Text duplicate Request Public Records
/language-servicesText duplicate Language Services
https://www.mbta.com/leadershipText duplicate Leadership
https://www.mbta.com/historyText duplicate History
https://www.mbta.com/financialsText duplicate Financials
https://www.mbta.com/eventsText duplicate Public Meetings
https://www.mbta.com/newsText duplicate Press Releases
https://www.mbta.com/policiesText duplicate Policies & Civil Rights
https://www.mbta.com/safetyText duplicate Safety
/performance-metricsText duplicate Performance
https://www.mbta.com/careersText duplicate Careers
https://www.mbta.com/pass-programText duplicate Institutional Sales
https://www.mbta.com/businessText duplicate Business Opportunities
https://www.mbta.com/innovationText duplicate Innovation Proposals
/engineering/design-standards-...Text duplicate Engineering Design Standards
https://www.mbta.com/developersDevelopers
https://www.facebook.com/TheMBTA/New window External Subdomain No Text
https://www.instagram.com/them...New window External Subdomain No Text
https://www.threads.net/thembta/New window External Subdomain No Text
https://linkedin.com/company/mbtaNew window External No Text
https://www.youtube.com/@thembtaNew window External Subdomain No Text
https://twitter.com/MBTANew window External No Text
https://www.tiktok.com/@thembtaNew window External Subdomain No Text
/policies/privacy-policyPrivacy Policy
/policies/terms-useTerms of Use

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.mbta.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.38 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (167 kB).

HTTP Response Header

NameValue
dateMon, 09 Sep 2024 23:53:52 GMT
content-typetext/html; charset=utf-8
content-length35152
cache-controlmax-age=0, private, must-revalidate
content-encodinggzip
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referrer-policystrict-origin-when-cross-origin
serverCowboy
strict-transport-securitymax-age=31536000
varyaccept-encoding
x-content-type-optionsnosniff
x-download-optionsnoopen
x-frame-optionsSAMEORIGIN
x-permitted-cross-domain-policiesnone
x-request-idF_O4lP_1XLc5F3oANvlh
set-cookie90 Characters
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 10,970 referring domains.
This page has 965,895 backlinks.
This page has backlinks from 5,947 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /?*
Disallow: /transit-near-me?*
Disallow: /transit_near_me?*
Disallow: /trip_planner?*
Disallow: /trip-planner?*
Disallow: /search?*
Disallow: /*?*preview*&vid=*
Disallow: /schedules/*/line?*date*
Disallow: /org/*
Disallow: /charlie/*
Disallow: /policies/terms-use-charlie*
Disallow: /charlieapp
Disallow: /learnmore-transfer

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Search preview

www.mbta.com
MBTA - Massachusetts Bay Transportation Authority
Public transit in the Greater Boston region. Routes, schedules, trip planner, fares, service alerts, real-time updates, and general information.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
MBTA68%Check
Transit59%Check
Public Transit57%Check
main55%Check
Fares54%Check
Plan54%Check
Information54%Check
Transit Police53%Check
Public52%Check
Alerts50%Check
Show more keywords and terms

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