Ruag.ch - SEO Checker

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Overview of the SEO Check
Meta information
73% 
Page quality
98% 
Page structure
29% 
Link structure
33% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.11 s
File size
372.70 kB
Words
1716
Media files
25
Number of links
71 internal / 29 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
We are the technology partner of the Swiss Armed Forces. | RUAG
The page title should be shorter than 580 pixels. It is 598 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
For sovereign security. Always and everywhere. Security is one of the basic pillars of Switzerland. At RUAG, we work to ensure this on a daily basis. That is what drives us. This is the essence of RUAG.
The meta description is too long: 1239 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ruag.ch/en
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionFor sovereign security. Always and everywhere. Security is one of the basic pillars of Switzerland. At RUAG, we work to ensure this on a daily basis. That is what drives us. This is the essence of RUAG.
abstractFor sovereign security. Always and everywhere. Security is one of the basic pillars of Switzerland. At RUAG, we work to ensure this on a daily basis. That is what drives us. This is the essence of RUAG.
msapplication-TileColor#ffffff
theme-color#ffffff
favicon-generatorDrupal responsive_favicons + realfavicongenerator.net
GeneratorDrupal 10 (https://www.drupal.org); Commerce 2
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
og:site_nameWe are the technology partner of the Swiss Armed Forces. | RUAG
og:urlhttps://www.ruag.ch/en/we-are-technology-partner-swiss-armed-forces
og:titleWe are the technology partner of the Swiss Armed Forces. | RUAG
og:descriptionFor sovereign security. Always and everywhere. Security is one of the basic pillars of Switzerland. At RUAG, we work to ensure this on a daily basis. That is what drives us. This is the essence of RUAG.
og:image:urlhttps://www.ruag.ch/sites/default/files/2020-04/RUA_Unternehmensbilder_Schweizerisch_01_0.jpg
og:image:width3264
og:image:height4896
og:image:altMatterhorn
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1716 words. That's ok.
29.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
18 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.49 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 34 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...der_Schweizerisch_01_0.jpg?itok=3mlIHfuRMatterhorn
...der_Schweizerisch_01_0.jpg?itok=kji81Ft3Matterhorn
...ilder_Schweizerisch_22.jpg?itok=ZIUhQvGwBerg mit Wiese
...2025-03/_DSC5038_18x27.jpg?itok=eQVVQedEGruppe von Personen beim Composite Training
...Sm-QbjW0-unsplash_HELL.jpg?itok=Ct0xvSGNMatterhorn
...ilder_Schweizerisch_22.jpg?itok=ZIUhQvGwBerg mit Wiese
...Sm-QbjW0-unsplash_HELL.jpg?itok=Ct0xvSGNMatterhorn
...d Partnerschaftlich 14.jpg?itok=htaiBiVSPartnerschaftlich
...der_Schweizerisch_01_0.jpg?itok=kji81Ft3Matterhorn
...der_Schweizerisch_01_0.jpg?itok=kji81Ft3Matterhorn
...ublic/2025-01/6425_057.jpg?itok=p0uqNOPUSoldaten arbeiten in einem miFAP Containersystem.
.../m/public/2020-04/Luft.jpg?itok=HbYz0_CkLuft
.../m/public/2020-04/Land.jpg?itok=g2ZHz3R-Land
...- & Aufklärungssysteme.jpg?itok=2d9WoNxYKommunikations-, Führungs- & Aufklärungssysteme
...2020-06/LARGE__6103288.jpg?itok=cmT6o9hBWeitere Prordukte und Services
...afeSpect_RemoteSupport.jpg?itok=gFMKO7FQSafeSpect Remote Support - Mechaniker arbeitet an Jet
...et_Competence_Overview.jpg?itok=ov1Vv4qtOffset / Kompensationsgeschäfte
...der_Schweizerisch_01_0.jpg?itok=kji81Ft3Matterhorn
...Wertebild_transparent.jpeg?itok=tep9tbg_RUAG Wertebild transparent
...UA_Wertebild_resilient.jpg?itok=gmTaYriARUAG Wertebild resilient
...06/RUA_Wertebild_agil.jpeg?itok=Zgc7o9aLRUAG Wertebild agil
...ertebild_ambitioniert.jpeg?itok=Is3uEkiERUAG Wertebild ambitioniert

Page structure

H1 heading
(Critically important)
Sovereign security for Switzerland: Our Services and Competences
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 45 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Sovereign security for Switzerland: Our Services and Competences
H1 Working at RUAG
H1 An overview of our services
H1 Our Sites
H2 Open Positions
H2 Open Positions Duplicate text
H2 What Sets Us Apart
H2 We Embody These Values
H3 Take Responsibility
H3 The Challenges are Diverse
H3 Airborne Development Proc...
H3 Technician Avionics Helic...
H3 See more jobs
H3 With you on our team, we will work together on behalf of Swiss security.
H3 We offer ideal conditions for starting a new job with us.
H3 Holistic and Personal Mentoring Right from the Start
H3 Fascinating Professional Fields
H3 The latest updates
H3 Personnel changes on the RUAG Board of Directors
H3 RUAG brings an intensive year to a successful conclusion
H3 Pioneering partnership for specialist training in lightweight construction
H3 RUAG takes a big step into the future
H3 For you
H3 For media representatives
H3 Most read
H3 Swiss
H3 Quality
H3 Agility
H3 Air Systems
H3 Land Systems
H3 Communications, Guidance & Reconnaissance Systems
H3 Additional Services & Products
H3 innovation competence
H3 Offset and compensation transactions
H3 Swiss Duplicate text
H3 Transparent
H3 Resilient
H3 Agile
H3 Ambitious
H3 Our Swiss locations
H3 all locations
H4 Direct contact
H4 General contact
H4 Social Media
H4 Links
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
There are too many external links (29) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.ruag.ch/enAnchor Skip to main content
https://www.ruag.ch/enNo Text
https://www.ruag.ch/enNo Text
/en/our-services-and-productsOur competences →
/en/interested-career-ruagWorking with us →
https://www.ruag.ch/en/realestateProperties →
/en/our-locationsContact
https://www.ruag.ch/en/about-usAbout us →
https://www.ruag.ch/en/searchSearch
https://www.ruag.ch/userMein Profil
https://www.ruag.ch/en/shopWarenkorb
https://www.ruag.ch/enNo Text
https://www.ruag.ch/No Text
/en/working-us/job-portalPosition search
https://jobs.ruag.ch/offene-st...External Subdomain Airborne Development Proc... m/f/d 80–100% Emmen
https://jobs.ruag.ch/offene-st...External Subdomain Technician Avionics Helic... m/f/d 100% Emmen
/en/working-us/job-portal?f[32...91 available jobs See more jobs
/en/working-us/job-portalText duplicate Position search
/en/about-us/newsAll updates
/en/news/02-05-25/personnel-ch...IMG-ALT Matterhorn
/en/about-us/news?tag_id[248]=248#Press release
/en/about-us/news?tag_id[444]=444#Board of Directors
/en/news/02-05-25/personnel-ch...Personnel changes on the RUAG Board of Directors RUAG MRO Holding Ltd. is pleased to announce that on April 30, 2025 the Swiss Federal Council approved all p...
/en/news/27-03-25/ruag-brings-...IMG-ALT Berg mit Wiese
/en/about-us/news?tag_id[459]=459#Annual report
/en/news/27-03-25/ruag-brings-...RUAG brings an intensive year to a successful conclusion The 2024 financial year was extremely intense for RUAG. The processing of numerous legacy issues pla...
/en/news/19-03-25/pioneering-p...IMG-ALT Gruppe von Personen beim Composite Training
/en/about-us/news?tag_id[250]=250#Air Systems
/en/news/19-03-25/pioneering-p...Pioneering partnership for specialist training in lightweight construction RUAG is working together with the Higher Technical College for Technology Mittella...
/en/news/30-01-25/ruag-takes-b...Text duplicate IMG-ALT Matterhorn
/en/about-us/news?tag_id[248]=248Text duplicate #Press release
/en/about-us/news?tag_id[252]=252#Strategy
/en/news/30-01-25/ruag-takes-b...RUAG takes a big step into the future As a technology partner of the Swiss Armed Forces, RUAG makes a significant contribution to Switzerland's national secu...
/en/node/1249?tag_id[248]=248Subdomain Press Releases For media representatives
/en/news/27-03-25/ruag-brings-...RUAG brings an intensive year to a successful conclusion 1 month ago
IMG-ALT Berg mit Wiese
/en/news/30-01-25/ruag-takes-b...RUAG takes a big step into the future 3 months ago
IMG-ALT Matterhorn
/en/news/27-11-24/jurg-rotheli...Jürg Rötheli is to become the new Chairman of the Board of Directors 5 months ago
IMG-ALT Partnerschaftlich
/en/news/25-02-25/ruag-takes-c...RUAG takes concrete measures to address its loaded past 2 months ago
IMG-ALT Matterhorn
/en/news/02-05-25/personnel-ch...Personnel changes on the RUAG Board of Directors 1 week ago
IMG-ALT Matterhorn
/en/news/09-01-25/ruag-receive...RUAG receives order for the delivery of containerized miFAP systems 4 months ago
IMG-ALT Soldaten arbeiten in einem miFAP Containersystem.
/en/our-competences/air-systemsAir Systems Through the maintenance of planes and helicopters, we guarantee comprehensive support throughout the entire life cycle, and ensure availability a...
IMG-ALT Luft
/en/our-competences/land-systemsLand Systems As a highly-capable partner for land systems, we at RUAG support military forces and security organizations in the successful execution of their...
IMG-ALT Land
/en/our-competences/communicat...Communications, Guidance & Reconnaissance Systems We ensure that state-of-the-art technologies for network-enabled operations are available at any time, and ...
IMG-ALT Kommunikations-, Führungs- & Aufklärungssysteme
/en/our-competences/additional...Additional Services & Products In addition to our core competencies we offer further services and products: Through our wide-ranging portfolio of operations ...
IMG-ALT Weitere Prordukte und Services
/en/our-competences/innovation...innovation competence Future-oriented technology partner
IMG-ALT SafeSpect Remote Support - Mechaniker arbeitet an Jet
/en/our-competences/offset-and...Offset and compensation transactions We are the partner for compensation transactions in Switzerland. Our goal is to establish innovative projects. Today and...
IMG-ALT Offset / Kompensationsgeschäfte
/en/about-us/our-brandDiscover the RUAG brand
https://www.google.com/maps/se...New window External Subdomain open in Google Maps
/en/our-locations/aigleto the location page
https://www.google.com/maps/se...New window External Subdomain Text duplicate open in Google Maps
/en/our-locations/alpnachText duplicate to the location page
https://www.google.com/maps/se...New window External Subdomain Text duplicate open in Google Maps
/en/our-locations/altdorfText duplicate to the location page
https://www.google.com/maps/se...New window External Subdomain Text duplicate open in Google Maps
/en/our-locations/berneText duplicate to the location page
https://www.google.com/maps/se...New window External Subdomain Text duplicate open in Google Maps
/en/our-locations/emmen-main-areaText duplicate to the location page
https://www.google.com/maps/se...New window External Subdomain Text duplicate open in Google Maps
/en/our-locations/emmen-schilt...Text duplicate to the location page
https://www.google.com/maps/se...New window External Subdomain Text duplicate open in Google Maps
/en/our-locations/herndon-usaText duplicate to the location page
https://www.google.com/maps/se...New window External Subdomain Text duplicate open in Google Maps
/en/our-locations/kassel-deuts...Text duplicate to the location page
https://www.google.com/maps/se...New window External Subdomain Text duplicate open in Google Maps
/en/our-locations/lausanneText duplicate to the location page
https://www.google.com/maps/se...New window External Subdomain Text duplicate open in Google Maps
/en/our-locations/lodrinoText duplicate to the location page
https://www.google.com/maps/se...New window External Subdomain Text duplicate open in Google Maps
/en/our-locations/payerneText duplicate to the location page
https://www.google.com/maps/se...New window External Subdomain Text duplicate open in Google Maps
/en/our-locations/stansText duplicate to the location page
https://www.google.com/maps/se...New window External Subdomain Text duplicate open in Google Maps
/en/our-locations/thunText duplicate to the location page
https://www.google.com/maps/se...New window External Subdomain Text duplicate open in Google Maps
/de/unsere-standorte/thun-show...Text duplicate to the location page
https://www.google.com/maps/se...New window External Subdomain Text duplicate open in Google Maps
/en/our-locations/wangenText duplicate to the location page
https://www.google.com/maps/se...New window External Subdomain Text duplicate open in Google Maps
/en/our-locations/wilderswilText duplicate to the location page
https://www.google.com/maps/se...New window External Subdomain Text duplicate open in Google Maps
/en/our-locations/zurich-seebachText duplicate to the location page
https://www.google.com/maps/se...New window External Subdomain Text duplicate open in Google Maps
/en/our-locations/zweisimmenText duplicate to the location page
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
https://www.kununu.com/ch/ruag9New window External Subdomain Kununu
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://www.instagram.com/ruag.chNew window External Subdomain Instagram
https://www.xing.com/companies...New window External Subdomain Xing
https://www.youtube.com/@ruagNew window External Subdomain YouTube
https://www.ruag.ch/node/474/New window Subdomain POLYCOM Shop
https://ruag-ch.picturepark.com/New window External Subdomain Media database
https://www.ruag.ch/deDeutsch
https://www.ruag.ch/frFrançais
https://www.ruag.ch/enEnglish
https://www.ruag.ch/itItaliano
/en/general-terms-and-conditionsGTC
https://www.ruag.ch/en/imprintImprint
https://ruag.integrityline.org/External Subdomain Integrity Line
https://www.ruag.ch/en/privacyPrivacy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ruag.ch/en"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.11 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (373 kB).

HTTP Response Header

NameValue
set-cookie114 Characters
dateFri, 16 May 2025 00:10:29 GMT
strict-transport-securitymax-age=31556926
x-content-type-optionsnosniff
cache-controlmust-revalidate, no-cache, private
x-drupal-dynamic-cacheMISS
content-languageen
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
x-generatorDrupal 10 (https://www.drupal.org)
x-commerce-core2
x-drupal-cacheMISS
content-security-policydefault-src 'self' https://jobs.ruag.ch https://live.solique.ch https://tag.myaspectra.ch https://ruag.matomo.cloud https://cdn.matomo.cloud https://www.youtube.com https://www.youtube-nocookie.com https://img.youtube.com https://googleads.g.doubleclick.net https://*.gstatic.com https://maps.googleapis.com https://cdnjs.cloudflare.com https://challenges.cloudflare.com https://360.casatour.ch https://360.gis.tours https://my.matterport.com; style-src 'self' 'unsafe-inline' https://maps.google.com https://*.googleapis.com https://cdnjs.cloudflare.com https://ruag.matomo.cloud https://challenges.cloudflare.com https://unpkg.com; img-src 'self' data: https://img.youtube.com https://s.ytimg.com https://googleads.g.doubleclick.net https://maps.gstatic.com https://*.googleapis.com https://*.ggpht.com https://maps.google.com https://*.myaspectra.ch; script-src 'self' https://*.ytimg.com https://jobs.ruag.ch https://live.solique.ch https://tag.myaspectra.ch https://*.myaspectra.ch https://ruag.matomo.cloud https://cdn.matomo.cloud https://*.youtube.com https://googleads.g.doubleclick.net https://maps.googleapis.com https://maps.google.com https://cdnjs.cloudflare.com https://cdn.rawgit.com https://cdn.jsdelivr.net https://challenges.cloudflare.com https://unpkg.com 'unsafe-inline'; frame-ancestors 'self' https://jobs.ruag.ch https://ruag.matomo.cloud https://stat.ruag.ch https://*.myaspectra.ch; font-src 'self' data:;
feature-policydisplay-capture *.myaspectra.ch;
referrer-policysame-origin
permissions-policyaccelerometer=(self), ambient-light-sensor=(self), autoplay=(self), camera=(self), display-capture=(self), document-domain=(self), encrypted-media=(self), fullscreen=(self), geolocation=(self), gyroscope=(self), magnetometer=(self), microphone=(self), midi=(self), payment=(self), usb=(self), xr-spatial-tracking=(self)
varyAccept-Encoding
content-encodingbr
content-typetext/html; charset=UTF-8
serverApache
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 55 referring domains.
This page has 91 backlinks.
This page has backlinks from 31 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

# Prevent PDFs from being indexed #1477
Disallow: /*.pdf$

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Search preview

www.ruag.ch
We are the technology partner of the Swiss Armed Forces. | RUAG
For sovereign security. Always and everywhere. Security is one of the basic pillars of Switzerland. At RUAG, we work to ensure this on a daily basis. That is what drives us. This is the essence of RUAG.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
RUAG72%Check
RUAG AG72%Check
land70%Check
security66%Check
Sovereign security65%Check
Switzerland62%Check
sovereign62%Check
Swiss security62%Check
Swiss59%Check
Services56%Check
Show more keywords and terms

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