Tourismalliance.com - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
100% 
Page quality
58% 
Page structure
27% 
Link structure
25% 
Server
87% 
External factors
100% 
SEO Score
Response time
1.68 s
File size
354.10 kB
Words
731
Media files
89
Number of links
156 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Tourism Alliance: The Voice of Tourism - British Travel
The length of the page title is perfect. (521 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Tourism Alliance is an initiative providing representation for the British tourism industry. Comprised of tourism trade associations...
The length of the meta description is perfect. (826 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://tourismalliance.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThe Tourism Alliance is an initiative providing representation for the British tourism industry. Comprised of tourism trade associations...
generatorWordPress 6.6.2
tec-api-versionv1
tec-api-originhttps://tourismalliance.com
article:modified_time2024-01-12T08:19:13+00:00
langen-gb
twitter:cardsummary_large_image
og:localeen_GB
og:typearticle
og:titleHomepage
og:descriptionAbout the Tourism Alliance The Tourism Alliance is the umbrella trade association for the whole of the tourism industry in the UK. We are here to ensure there is good links between the UK Government and Parliament and the sector. Members throughout the UK Our members
og:urlhttps://tourismalliance.com/
og:site_nameTourism Alliance
og:imagehttps://tourismalliance.com/wp-content/uploads/2023/07/Screenshot-2023-07-20-114032.png
og:image:width1335
og:image:height895
og:image:typeimage/png
X-UA-CompatibleIE=edge
Content-Typetext/html; charset=UTF-8

Test up to 1.000 webpages of tourismalliance.com with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 6 text duplicates on this page:
  • Duplicate 1: The Tourism Alliance is the umbrella trade association for the whole o...
  • Duplicate 2: Throughout the year we hold a range of online and in-person events suc...
This page contains 731 words. That's ok.
38.7% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 20.92 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
84 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
This page uses Google authorship information without an image.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2023/03/logo2023.jpgTourism Alliance Logo
/wp-content/uploads/2023/03/logo2023.jpgTourism Alliance Logo
/wp-content/uploads/2023/03/logo2023.jpgTourism Alliance Logo
/wp-content/uploads/2023/03/logo2023.jpgTourism Alliance Logo
...23/12/Tourism-Alliance-Member-Logo-4.pngNo alt attribute provided
/wp-content/uploads/2023/03/14-1.pngNo alt attribute provided
/wp-content/uploads/2023/03/12-1.pngNo alt attribute provided
/wp-content/uploads/2023/03/18-1.pngNo alt attribute provided
/wp-content/uploads/2023/03/41.pngNo alt attribute provided
...23/03/Tourism-Alliance-Member-Logo-3.pngNo alt attribute provided
/wp-content/uploads/2023/03/40.pngNo alt attribute provided
...24/01/Tourism-Alliance-Member-Logo-6.pngNo alt attribute provided
/wp-content/uploads/2023/03/15-1.pngNo alt attribute provided
/wp-content/uploads/2023/03/7.pngNo alt attribute provided
.../03/Tourism-Alliance-Member-Logo-3-1.pngNo alt attribute provided
/wp-content/uploads/2023/03/14.pngNo alt attribute provided
.../03/Tourism-Alliance-Member-Logo-1-1.pngNo alt attribute provided
/wp-content/uploads/2023/03/30.pngNo alt attribute provided
...023/11/Tourism-Alliance-Member-Logo-.pngNo alt attribute provided
/wp-content/uploads/2023/03/22-1.pngNo alt attribute provided
/wp-content/uploads/2023/03/34.pngNo alt attribute provided
/wp-content/uploads/2023/03/25.pngNo alt attribute provided
...24/02/Tourism-Alliance-Member-Logo-7.pngNo alt attribute provided
/wp-content/uploads/2023/03/23.pngNo alt attribute provided
...023/03/Tourism-Alliance-Member-Logo-.pngNo alt attribute provided
/wp-content/uploads/2023/03/10.pngNo alt attribute provided
/wp-content/uploads/2023/03/8.pngNo alt attribute provided
/wp-content/uploads/2023/03/3.pngNo alt attribute provided
/wp-content/uploads/2023/03/19-1.pngNo alt attribute provided
.../03/Tourism-Alliance-Member-Logo-4-1.pngNo alt attribute provided
/wp-content/uploads/2023/03/26.pngNo alt attribute provided
...23/12/Tourism-Alliance-Member-Logo-3.pngNo alt attribute provided
/wp-content/uploads/2023/03/1.pngNo alt attribute provided
/wp-content/uploads/2023/03/7-1.pngNo alt attribute provided
/wp-content/uploads/2023/03/48.pngNo alt attribute provided
/wp-content/uploads/2023/03/13-1.pngNo alt attribute provided
/wp-content/uploads/2023/03/31.pngNo alt attribute provided
/wp-content/uploads/2023/03/4.pngNo alt attribute provided
...24/04/Tourism-Alliance-Member-Logo-8.pngNo alt attribute provided
/wp-content/uploads/2023/03/6.pngNo alt attribute provided
/wp-content/uploads/2023/03/33.pngNo alt attribute provided
/wp-content/uploads/2024/07/AOA.jpgNo alt attribute provided
/wp-content/uploads/2023/03/38.pngNo alt attribute provided
/wp-content/uploads/2023/03/35.pngNo alt attribute provided
/wp-content/uploads/2023/03/11-1.pngNo alt attribute provided
/wp-content/uploads/2023/03/28.pngNo alt attribute provided
/wp-content/uploads/2023/03/44.pngNo alt attribute provided
/wp-content/uploads/2023/03/45.pngNo alt attribute provided
/wp-content/uploads/2023/03/29.pngNo alt attribute provided
/wp-content/uploads/2023/03/20-1.pngNo alt attribute provided
/wp-content/uploads/2023/03/27.pngNo alt attribute provided
/wp-content/uploads/2023/03/47.pngNo alt attribute provided
/wp-content/uploads/2023/03/36.pngNo alt attribute provided
/wp-content/uploads/2023/03/16.pngNo alt attribute provided
.../03/Tourism-Alliance-Member-Logo-5-1.pngNo alt attribute provided
/wp-content/uploads/2023/03/3-1.pngNo alt attribute provided
.../03/Tourism-Alliance-Member-Logo-2-1.pngNo alt attribute provided
...23/03/Tourism-Alliance-Member-Logo-4.pngNo alt attribute provided
/wp-content/uploads/2023/03/5-1.pngNo alt attribute provided
/wp-content/uploads/2023/03/43.pngNo alt attribute provided
/wp-content/uploads/2023/03/11.pngNo alt attribute provided
/wp-content/uploads/2023/03/17.pngNo alt attribute provided
/wp-content/uploads/2023/03/19.pngNo alt attribute provided
...23/03/Tourism-Alliance-Member-Logo-2.pngNo alt attribute provided
...23/07/Tourism-Alliance-Member-Logo-2.pngNo alt attribute provided
/wp-content/uploads/2023/03/24.pngNo alt attribute provided
/wp-content/uploads/2023/03/18.pngNo alt attribute provided
...23/03/Tourism-Alliance-Member-Logo-8.pngNo alt attribute provided
/wp-content/uploads/2023/03/9-1.pngNo alt attribute provided
/wp-content/uploads/2023/03/2.pngNo alt attribute provided
/wp-content/uploads/2023/03/39.pngNo alt attribute provided
...4/07/Tourism-Alliance-Member-Logo-10.pngNo alt attribute provided
...23/03/Tourism-Alliance-Member-Logo-5.pngNo alt attribute provided
...023/07/Tourism-Alliance-Member-Logo-.pngNo alt attribute provided
...24/03/Tourism-Alliance-Member-Logo-7.pngNo alt attribute provided
/wp-content/uploads/2023/03/20.pngNo alt attribute provided
...content/uploads/2023/03/34577_988072.jpgNo alt attribute provided
...24/07/Tourism-Alliance-Member-Logo-9.pngNo alt attribute provided
/wp-content/uploads/2023/03/21-1.pngNo alt attribute provided
/wp-content/uploads/2023/03/15.pngNo alt attribute provided
/wp-content/uploads/2023/03/23-1.pngNo alt attribute provided
...ntent/uploads/2024/06/1718726092640.jpegNo alt attribute provided1718726092640
/wp-content/uploads/2024/01/Webinar.pngNo alt attribute provided
...Tourism-Alliance-Post-Featured-Image.pngNo alt attribute providedTourism Alliance – Post Featured Image
...07/Screenshot-2024-07-29-at-11.56.28.pngNo alt attribute providedScreenshot 2024-07-29 at 11.56.28
...06/Screenshot-2024-06-19-at-11.12.48.pngNo alt attribute providedScreenshot 2024-06-19 at 11.12.48
...06/Screenshot-2024-06-19-at-11.15.07.pngNo alt attribute providedScreenshot 2024-06-19 at 11.15.07
...oads/2023/03/Tourism-Alliance-Logo-2.pngNo alt attribute providedTourism Alliance Logo – 2
data:[...] Base64SiteLockSiteLock

Page structure

H1 heading
(Critically important)
TOURISM ALLIANCE
Too many H1 headings
The H1 heading is too short (16 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 36 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 TOURISM ALLIANCE
H1 EXPLORE OUR EVENTS
H1 SUBSCRIBE TO OUR NEWSLETTER
H1 TOURISM ALLIANCE Duplicate text
H1 EXPLORE OUR EVENTS Duplicate text
H1 SUBSCRIBE TO OUR NEWSLETTER Duplicate text
H2 About the Tourism Alliance
H2 Subscribe To Our Newsletter
H2 Recent Press Releases
H2 Explore Our Events
H2 Explore Our News And Publications
H2 Want To Become A Member?
H2 Quick links
H2 Sign up to our newsletter here
H3 Members throughout the UK
H3 Updates on latest tourism news
H3 Explore our upcoming events
H3 Our Members
H3 Emma McClarkin OBE appointed new Chair of the Tourism Alliance
H3 Tourism industry dismay at Conservatives’ plan to hike tourist visas by a whopping 25%
H3 Tourism Alliance Spring Budget 2024 reaction
H3 Little in Budget to support the tourism sector
H3 New Tourism Alliance report spotlights high tax rate on tourists in UK
H3 TA Webinar: “Employment law reform – implications for tourism businesses”
H3 Falling Behind – International Tourist Board Funding Compared
H3 Realising The Potential – a manifesto for tourism in this Parliament
H3 Annual Report for 2023
H3 TA Articles of Association (2024)
H4 Press Release
H4 Press Release Duplicate text
H4 Press Release Duplicate text
H4 Press Release Duplicate text
H4 All Publications, Reports
H4 All Publications, Policy Papers
H4 All Publications
H4 All Publications Duplicate text
Some anchor texts are used more than once.
85 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://tourismalliance.com/Anchor Skip to content
https://twitter.com/tourismsvoiceNew window External A-TITLE Twitter
https://www.linkedin.com/compa...New window External Subdomain A-TITLE LinkedIn
https://tourismalliance.com/IMG-ALT Tourism Alliance Logo
https://tourismalliance.com/Text duplicate IMG-ALT Tourism Alliance Logo
https://tourismalliance.com/aboutAbout
/our-membersOur Members
https://tourismalliance.com/joinJoin
https://tourismalliance.com/mediaMedia
/eventsEvents
/publicationsPublications
/contactContact
https://tourismalliance.com/aboutText duplicate About
https://tourismalliance.com/aboutAnchor Our People
https://tourismalliance.com/joinText duplicate Join
/our-membersText duplicate Our Members
https://tourismalliance.com/mediaText duplicate Media
/eventsText duplicate Events
/publicationsText duplicate Publications
https://tourismalliance.com/aboutText duplicate About
/our-membersText duplicate Our Members
https://tourismalliance.com/joinText duplicate Join
https://tourismalliance.com/mediaText duplicate Media
/eventsText duplicate Events
/publicationsText duplicate Publications
/contactText duplicate Contact
/contactText duplicate Contact
/author/admin_sashamitchellTourism Alliance
A-TITLE Posts by Tourism Alliance
https://tourismalliance.com/aboutFind out more
/eventsExplore Events
/contactSign Up
https://tourismalliance.com/aboutText duplicate Find out more
/eventsText duplicate Explore Events
/contactText duplicate Sign Up
https://tourismalliance.com/aboutLearn more
/publicationsText duplicate Learn more
/eventsText duplicate Learn more
/members/cruise-britainNew window No Text
/members/ukinboundNew window No Text
/members/european-tour-operato...New window No Text
/members/bactaNew window No Text
/members/visit-cornwallNew window No Text
/members/local-government-asso...New window No Text
/members/visit-windsorNew window No Text
/members/winegbNew window No Text
/members/visit-westNew window No Text
/members/british-beer-and-pub-...New window No Text
/members/premier-cottagesNew window No Text
/members/association-of-group-...New window No Text
/members/experience-west-sussexNew window No Text
/members/british-destinationsNew window No Text
/members/business-travel-assoc...New window No Text
/members/visit-great-yarmouthNew window No Text
/members/heritage-railway-asso...New window No Text
/members/english-ukNew window No Text
/members/wedding-touristNew window No Text
/members/national-caravan-councilNew window No Text
/members/visit-leicesterNew window No Text
/members/institute-of-events-m...New window No Text
/members/tourism-management-in...New window No Text
/members/tourism-societyNew window No Text
/members/visit-north-norfolkNew window No Text
/members/visit-wiltshireNew window No Text
/members/visit-kentNew window No Text
/members/destination-plymouthNew window No Text
/members/tourism-consultants-n...New window No Text
/members/south-west-tourism-al...New window No Text
/members/family-holiday-charityNew window No Text
/members/marketing-manchesterNew window No Text
/members/national-coastal-tour...New window No Text
/members/british-educational-t...New window No Text
/members/national-trails-ukNew window No Text
/members/experience-oxfordshireNew window No Text
/members/antorNew window No Text
/members/airport-operators-ass...New window No Text
/members/tourism-south-eastNew window No Text
/members/coach-tourism-associa...New window No Text
/members/historic-housesNew window No Text
/members/institute-of-tourist-...New window No Text
/members/bed-breakfast-associa...New window No Text
/members/outdoor-industries-as...New window No Text
/members/visit-northumberlandNew window No Text
/members/caravan-and-motorhome...New window No Text
/members/go-new-forestNew window No Text
/members/visit-brightonNew window No Text
/members/road-haulage-associat...New window No Text
/members/tourism-for-allNew window No Text
/members/visit-isle-of-manNew window No Text
/members/abta-the-travel-assoc...New window No Text
/members/yha-england-walesNew window No Text
/members/british-holiday-home-...New window No Text
/members/betting-and-gaming-co...New window No Text
/members/country-land-and-busi...New window No Text
/members/ukhospitalityNew window No Text
/members/marketing-cheshireNew window No Text
/members/visit-peak-district-a...New window No Text
/members/visit-greenwichNew window No Text
/members/visit-englandNew window No Text
/members/heritage-allianceNew window No Text
/members/resort-development-as...New window No Text
/members/the-camping-and-carav...New window No Text
/members/british-and-irish-ass...New window No Text
/members/ukeventsNew window No Text
/members/confederation-of-pass...New window No Text
/members/destination-north-eas...New window No Text
/members/asap-the-association-...New window No Text
/members/short-term-accommodat...New window No Text
/members/marketing-liverpoolNew window No Text
/members/association-of-leadin...New window No Text
/members/visit-nottinghamshireNew window No Text
/members/enjoy-staffordshireNew window No Text
/members/association-for-touri...New window No Text
/members/pascNew window No Text
/members/national-trustNew window No Text
/emma-mcclarkin-obe-appointed-...Emma McClarkin OBE appointed new Chair of the Tourism Alliance
/emma-mcclarkin-obe-appointed-...No Text
/category/press-releasePress Release
A-TITLE Press Release
/tourism-industry-dismay-at-co...Tourism industry dismay at Conservatives’ plan to hike tourist visas by a whopping 25%
/tourism-industry-dismay-at-co...No Text
/category/press-releaseText duplicate Press Release
A-TITLE Press Release
https://tourismalliance.com/The Tourism Alliance
/tourism-alliance-spring-budge...Tourism Alliance Spring Budget 2024 reaction
/tourism-alliance-spring-budge...No Text
/category/press-releaseText duplicate Press Release
A-TITLE Press Release
/new-tourism-alliance-report-s...New Tourism Alliance report spotlights high tax rate on tourists in UK
/new-tourism-alliance-report-s...No Text
/category/press-releaseText duplicate Press Release
A-TITLE Press Release
https://tourismalliance.com/mediaView all
/eventsView all events
/event/ta-webinar-employment-l...TA Webinar: “Employment law reform – implications for tourism businesses”
/page/22
/page/2Next
/falling-behind-international-...Falling Behind – International Tourist Board Funding Compared
/falling-behind-international-...No Text
/category/publicationsAll Publications
A-TITLE All Publications
/category/publications/reportsReports
A-TITLE Reports
/realising-the-potential-a-man...Realising The Potential – a manifesto for tourism in this Parliament
/realising-the-potential-a-man...No Text
/category/publicationsText duplicate All Publications
A-TITLE All Publications
/category/publications/policyp...Policy Papers
A-TITLE Policy Papers
/annual-report-for-2023Annual Report for 2023
/annual-report-for-2023No Text
/category/publicationsText duplicate All Publications
A-TITLE All Publications
/ta-articles-of-association-2024TA Articles of Association (2024)
/ta-articles-of-association-2024No Text
/category/publicationsText duplicate All Publications
A-TITLE All Publications
/publicationsText duplicate View all
https://tourismalliance.com/aboutText duplicate Learn more
https://tourismalliance.com/aboutText duplicate About
/our-membersText duplicate Our Members
https://tourismalliance.com/joinText duplicate Join
https://tourismalliance.com/mediaText duplicate Media
/eventsText duplicate Events
/publicationsText duplicate Publications
/contactText duplicate Contact
https://tourismalliance.com/Text duplicate Tourism Alliance
/privacy-policy/Privacy Policy
/cookies-policy/Cookies Policy
https://chellwebdesign.com/External Chell Web & Design

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://tourismalliance.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (1.68 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (354 kB).

HTTP Response Header

NameValue
x-powered-byPHP/8.2.22
content-typetext/html; charset=UTF-8
link<https://tourismalliance.com/wp-json/>; rel="https://api.w.org/"
x-tec-api-versionv1
x-tec-api-roothttps://tourismalliance.com/wp-json/tribe/events/v1/
x-tec-api-originhttps://tourismalliance.com
etag"9442-1730126236;gz"
x-litespeed-cachehit
content-encodinggzip
varyAccept-Encoding
dateTue, 29 Oct 2024 23:29:25 GMT
serverLiteSpeed
access-control-allow-origin*
alt-svch3=":443"; ma=2592000, h3-29=":443"; ma=2592000, h3-Q050=":443"; ma=2592000, h3-Q046=":443"; ma=2592000, h3-Q043=":443"; ma=2592000, quic=":443"; ma=2592000; v="43,46"
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 208 referring domains.
This page has 1,623 backlinks.
This page has backlinks from 166 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://tourismalliance.com/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

tourismalliance.com
The Tourism Alliance: The Voice of Tourism - British Travel
The Tourism Alliance is an initiative providing representation for the British tourism industry. Comprised of tourism trade associations...

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Tourism95%Check
Alliance95%Check
Tourism Alliance95%Check
Tourism Industry74%Check
Tourism Association74%Check
tourism trade72%Check
association50%Check
tourismalliance48%Check
Trade Association48%Check
trade46%Check
Show more keywords and terms

Test up to 1.000 webpages of tourismalliance.com with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions