Nm.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
80% 
Page structure
95% 
Link structure
51% 
Server
95% 
External factors
100% 
SEO Score
Response time
4.44 s
File size
79.40 kB
Words
743
Media files
31
Number of links
111 internal / 37 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Northwestern Medicine | Northwestern Medicine
There are word repetitions in the page title.
The length of the page title is perfect. (430 pixels out of 580 max pixel length)
Meta description
(Critically important)
Northwestern Medicine is a leader in quality healthcare and service, bringing together faculty, physicians and researchers to support and advance that care through leading-edge treatments and breakthrough discoveries.
The meta description is too long: 1348 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, maximum-scale=2.0
referrerunsafe-url
authorNorthwestern Medicine
descriptionNorthwestern Medicine is a leader in quality healthcare and service, bringing together faculty, physicians and researchers to support and advance that care through leading-edge treatments and breakthrough discoveries.
position1
langen-us
twitter:cardsummary_large_image
twitter:titleNorthwestern Medicine
twitter:descriptionNorthwestern Medicine is a leader in quality healthcare and service, bringing together faculty, physicians and researchers to support and advance that care through leading-edge treatments and breakthrough discoveries.
twitter:imagehttps://www.nm.org/Content/Northwestern/img/northwestern-medicine-share-sm_v10202016.jpg
og:titleNorthwestern Medicine
og:descriptionNorthwestern Medicine is a leader in quality healthcare and service, bringing together faculty, physicians and researchers to support and advance that care through leading-edge treatments and breakthrough discoveries.
og:imagehttps://www.nm.org/Content/Northwestern/img/northwestern-medicine-share_v10202016.jpg
og:image:width600
og:image:height314
og:urlhttps://www.nm.org/
og:site_nameNorthwestern Medicine
og:typewebsite
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 743 words. That's ok.
22.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.89 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, maximum-scale=2.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...img/logo-northwestern-medicine-print.jpgNorthwestern Medicine
...ges/navigation/healthy-tips_megamenu.jpgNo alt attribute provided
...avigation/medical-advances_megamenu.jpegNo alt attribute provided
...avigation/patient-stories-2_megamenu.jpgNo alt attribute provided
...homepage-banners/abstract-background.jpgNo alt attribute provided
...en&hash=94041FDE91F6F7AA8C21F90861994D02usnwr-nmh-honor-roll
...en&hash=94041FDE91F6F7AA8C21F90861994D02usnwr-nmh-honor-roll
...en&hash=882C9F4908E4A06D537FD1A0348890CEA person wearing a green surgical shirt, blue hair net and glasses, looking down at a heart in a box in an operating room.
...en&hash=AC04275E564B89BBB38964BDEB837E29A brain tumor highlighted green within a brain scan.
...en&hash=C53BE3A828A2512C8EFE79CD228FE915A man and woman who both received double lung transplants at Northwestern Medicine smiling while standing next to each other.
...en&hash=0E759BD6A4F47F97713B35F194F92C31Northwestern Medicine doctor Dinee Simpson who is wearing a green surgical shirt, a hair net and white surgical mask pointing at an X-ray on a computer screen.
...en&hash=C4C12333755AA3D69FCC537238244488X-Rays of a patient who received a double lung transplant.
...en&hash=25FE6F8BDC41F5F7A621FCB943AA1386A Northwestern Medicine employee wearing a purple shirt and white hat talking to a young girl at a community event booth.
...en&hash=CA7CBA4FF322EDEC450D027E85F948ACNorthwestern Medicine Old Irving Park Outpatient Center
...en&hash=F2C8ACC255A46B31E405A0CA9983F5F6Four female members of a surgical team standing next to a patient who is lying on a hospital bed after a knee replacement.
...en&hash=F4A93E6A9902B65CE21F2B3DB4B4325DAn employee who is wearing a yellow surgical covering and mask reaching into a cold container holding stem cells.
...en&hash=E60E861D497912D9F8205F6FCCE3C16AA male Northwestern Medicine ICU physician standing next to a piece of art he created on a wall.
...en&hash=C2B7F97E7769F1230DEBDC03C1BF5BC0A hand pulling an orange container of medication off a shelf.
...en&hash=7893714F161CB8C95666D0C6CC14A4AEusnwr-cdh-best-regional-hospitals-ranked-in-17-types-of-care
...en&hash=46427A2D46B86015D93D16CAE9BCE138usnwr-lfh-recognized-10-types-of-care
...en&hash=6084805E65DB938604D3237B7E040B7Fusnwr-marianjoy-best-hospital-rehab
...en&hash=E35AA78A34E64371364944437EBA36A2Northwestern Medicine McHenry, Huntley and Woodstock Hospitals have been recognized by U.S. News & World Report in 13 types of care.
...en&hash=94041FDE91F6F7AA8C21F90861994D02usnwr-nmh-honor-roll
...en&hash=95A97A9550E1A7088CE42A98C0FB9E83Northwestern Memorial Hospital is nationally ranked in 11 clinical specialties by U.S. News and World Report.
...en&hash=714509904B1702A5B7FCFE32F8607F3FNorthwestern Medicine Palos Hospital has been recognized by U.S. News and World Report in 9 types of care.
...stern/img/northwestern-medicine-logo.pngNorthwestern Medicine Logo
...stern/img/northwestern-medicine-logo.pngNorthwestern Medicine Logo
...estern/img/browser-icons/icon-chrome.pngNo alt attribute provided
...hwestern/img/browser-icons/icon-edge.pngNo alt attribute provided
...estern/img/browser-icons/icon-safari.pngNo alt attribute provided
...stern/img/browser-icons/icon-firefox.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Measles Information
The H1 heading is too short (19 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Measles Information
H2 Leading the way to better medicine.
H2 WHAT MAKES US BETTER
H2 MAKES YOU BETTER
H2 Featured Stories
H2 News
H2 #NMBetter
H2 You are using an unsupported browser
H3 HealthBeat
H3 Northwestern Memorial Hospital
H3 Northwestern Memorial Hospital Duplicate text
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (37) on this page.

Found links on this page

LinkAttributesAnchor text
/about-us/nm-alerts/MeaslesInf...Measles Information
https://www.nm.org/Anchor Skip to content
/patients-and-visitors/appoint...Appointments
https://mynm.nm.org/MyChart/Au...New window External Subdomain MyNM Patient Portal
/patients-and-visitors/billing...Pay a Bill
/patients-and-visitors/billing...Financial Assistance
https://jobs.nm.org/New window External Subdomain Careers
https://www.feinberg.northwest...New window External Subdomain Feinberg School of Medicine
https://nmgive.donordrive.com/...New window External Subdomain Give Now
https://www.nm.org/Northwestern Medicine
/doctors/search-resultsFind Doctors
https://www.nm.org/locationslocation_on Locations Near You
/doctors/search-resultsDoctors
https://www.nm.org/locationsLocations
/conditions-and-care-areasConditions & Services
/conditions-and-care-areas/cli...Clinical Research
/patients-and-visitors/billing...Billing, Insurance & Records
/patients-and-visitors/billing...Text duplicate Financial Assistance
/patients-and-visitors/billing...Insurance Information
/patients-and-visitors/mynm-my...Medical Records
/patients-and-visitors/billing...Text duplicate Pay a Bill
/patients-and-visitors/educati...Education & Support
/patients-and-visitors/classes...Classes, Events and Support Groups
https://encyclopedia.nm.org/New window External Subdomain Health Encyclopedia
/patients-and-visitors/patient...Patient Education
/patients-and-visitors/for-you...For Your Visit
/patients-and-visitors/accessi...Accessibility Resources
/patients-and-visitors/patient...Advance Directives
/patients-and-visitors/prepari...Questions to Ask
/patients-and-visitors/prepari...eCheck-In
/patients-and-visitors/patient...Interpretation Services
/patients-and-visitors/parking...Parking Options
/patients-and-visitors/prepari...Post-Acute Care Services
/patients-and-visitors/prepari...Follow-Up Care
/patients-and-visitors/telehealthTelehealth
/patients-and-visitors/get-inv...Get Involved
/conditions-and-care-areas/don...Donate Blood
/patients-and-visitors/daisy-a...Nominate an Extraordinary Nurse
/patients-and-visitors/patient...Patient And Family Advisory Councils
/patients-and-visitors/locatio...Northwestern Medicine Employee Appreciation
/patients-and-visitors/send-we...Send Well Wishes to a Patient
/patients-and-visitors/volunteerVolunteer
/patients-and-visitors/interna...International & Executive Health
/patients-and-visitors/executi...Executive Health
/patients-and-visitors/interna...International Health
/patients-and-visitors/patient...Patient Experience Policies
/patients-and-visitors/patient...Patient Relations
/patients-and-visitors/patient...Patient Rights and Policies
/conditions-and-care-areas/cov...Patient Safety During COVID-19
/conditions-and-care-areas/cov...Current Visitor Policies
/patients-and-visitorsVIEW ALL
/healthbeat/healthy-tipsHealthy Tips
/healthbeat/medical-advancesMedical Advances
/healthbeat/patient-storiesPatient Stories
https://www.nm.org/healthbeatText duplicate VIEW ALL
https://www.nm.org/Home
/patients-and-visitors/appoint...Text duplicate Appointments
/locations?type=Immediate+Care...Immediate Care
/locations?type=Immediate+Care...In-Office Reservation
/conditions-and-care-areas/imm...Virtual Visit
https://mynm.nm.org/MyChart/Au...New window External Subdomain Text duplicate MyNM Patient Portal
https://mynm.nm.org/MyChart/Au...New window External Subdomain Sign In to MyNM Web
https://play.google.com/store/...External Subdomain Download the MyNM App
https://jobs.nm.org/New window External Subdomain Text duplicate Careers
/patients-and-visitors/classes...Text duplicate Classes, Events and Support Groups
https://www.nm.org/contact-usContact Us
/conditions-and-care-areas/imm...Immediate Care and Check-in
/patients-and-visitors/mynm-my...Text duplicate Medical Records
https://shopnmstore.com/New window External NM Store
https://symptomchecker.isabelh...New window External Subdomain Symptom Checker
http://foundation.nm.org/New window External Subdomain Text duplicate Give Now
/patients-and-visitors/volunteerVolunteer Your Time
https://www.nm.org/about-usAbout Us
/about-us/historyHistory
/about-us/leadershipLeadership
/locations?type=HospitalsNew window Subdomain Our Hospitals
/about-us/awards-and-accredita...Awards and Accreditations
/about-us/financial-statements...Financial Statements and Annual Reports
/about-us/nm-community-impactNM Community Impact
/about-us/diversity-and-inclusionDiversity and Inclusion
/about-us/workforce-developmentWorkforce Development
/about-us/qualityQuality
/about-us/foundationNorthwestern Memorial Foundation
https://news.nm.org/New window External Subdomain Newsroom
https://www.nm.org/about-usSee all About Us
/patients-and-visitors/billing...Billing and Insurance
/patients-and-visitors/billing...Billing Questions
/patients-and-visitors/billing...Text duplicate Financial Assistance
/patients-and-visitors/billing...Text duplicate Pay a Bill
/patients-and-visitors/billing...Text duplicate Insurance Information
/patients-and-visitors/billing...Price Transparency
/patients-and-visitors/billing...See all Billing and Insurance
/for-medical-professionalsFor Medical Professionals
/for-medical-professionals/for...For Physicians
/for-medical-professionals/for...For Nurses
/for-medical-professionals/i-a...New window Subdomain For Students
/for-medical-professionals/epi...For Qualifying Organizations
/for-medical-professionals/emp...Employee and Physician Login
/for-medical-professionalsSee all For Medical Professionals
https://www.feinberg.northwest...New window External Subdomain Text duplicate Feinberg School of Medicine
https://www.feinberg.northwest...New window External Subdomain Student Admissions
https://www.feinberg.northwest...New window External Subdomain Education
https://www.feinberg.northwest...New window External Subdomain Research
https://www.feinberg.northwest...New window External Subdomain Clinical Trials
https://www.feinberg.northwest...New window External Subdomain Departments
https://www.feinberg.northwest...New window External Subdomain Institutes and Centers
https://www.feinberg.northwest...New window External Subdomain See all Feinberg School of Medicine
http://foundation.nm.org/New window External Subdomain Text duplicate Give Now
/patients-and-visitors/volunteerText duplicate Volunteer Your Time
https://www.nm.org/IMG-ALT Northwestern Medicine Logo
https://www.nm.org/Text duplicate IMG-ALT Northwestern Medicine Logo
https://www.facebook.com/north...New window External Subdomain Facebook
A-TITLE Northwestern Medicine on Facebook
https://twitter.com/Northweste...New window External Twitter
A-TITLE Northwestern Medicine on Twitter
https://instagram.com/northwes...New window External Instagram
A-TITLE Northwestern Medicine on Instagram
http://www.tiktok.com/@northwe...New window External Subdomain TikTok
A-TITLE Northwestern Medicine on TikTok
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
A-TITLE Northwestern Medicine on LinkedIn
http://pinterest.com/nmhnews/New window External Pinterest
A-TITLE Northwestern Medicine on Pinterest
https://www.youtube.com/user/N...New window External Subdomain YouTube
A-TITLE Northwestern Medicine on YouTube
https://www.nm.org/videosvideo_library Video Library
/about-us/northwestern-medicin...chat_bubble_outline Blog
/patients-and-visitors/patient...Text duplicate Patient Rights and Policies
/patients-and-visitors/patient...Accessibility
https://www.google.com/chrome/New window External Subdomain Chrome
https://www.microsoft.com/en-u...New window External Subdomain Edge
https://support.apple.com/down...New window External Subdomain Safari
https://www.mozilla.org/en-US/...New window External Subdomain Firefox
/doctors/search-resultsText duplicate Doctors
https://www.nm.org/locationsText duplicate Locations
/conditions-and-care-areasText duplicate Conditions & Services
/patients-and-visitors/billing...Text duplicate Billing, Insurance & Records
/patients-and-visitors/educati...Text duplicate Education & Support
/patients-and-visitors/for-you...Text duplicate For Your Visit
/patients-and-visitors/get-inv...Text duplicate Get Involved
/patients-and-visitors/interna...Text duplicate International & Executive Health
/patients-and-visitors/patient...Text duplicate Patient Experience Policies
/patients-and-visitorsView All
/healthbeat/healthy-tipsText duplicate Healthy Tips
/healthbeat/medical-advancesText duplicate Medical Advances
/healthbeat/patient-storiesText duplicate Patient Stories
https://www.nm.org/healthbeatText duplicate View All
/conditions-and-care-areas/cli...Text duplicate Clinical Research
/patients-and-visitors/appoint...Text duplicate Appointments
https://mynm.nm.org/MyChart/Au...New window External Subdomain Text duplicate MyNM Patient Portal
/patients-and-visitors/billing...Text duplicate Pay a Bill
/patients-and-visitors/billing...Text duplicate Financial Assistance
https://jobs.nm.org/New window External Subdomain Text duplicate Careers
https://www.feinberg.northwest...External Subdomain Text duplicate Feinberg School of Medicine
https://nmgive.donordrive.com/...External Subdomain Text duplicate Give Now

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nm.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (4.44 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (79 kB).

HTTP Response Header

NameValue
cache-controlno-cache, no-store
pragmano-cache
content-typetext/html; charset=utf-8
content-encodinggzip
expires-1
varyAccept-Encoding
x-frame-optionsSAMEORIGIN
set-cookie107 Characters
x-env-nodeB
strict-transport-securitymax-age=31536000; includeSubDomains
dateWed, 15 May 2024 16:53:00 GMT
content-length19040
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 11,060 referring domains.
This page has 508,459 backlinks.
This page has backlinks from 6,550 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 8573 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *

# For each item below, be sure to "check" the "Disallow Robot Indexing" checkbox on the Sitecore content page
Disallow: /do-not-publish-public
Disallow: /component-style-guide
Disallow: /sitecore/
Disallow: /page-not-found
Disallow: /general-error-page
Disallow: /search
Disallow: /ppi/
Disallow: /about-us/northwestern-medicine-newsroom/nm-news-blog/blog-detail
Disallow: /locations_old/
Disallow: /-/media/northwestern/images/about-us/northwestern-medicine-dean-harrison.jpg
Disallow: /-/media/northwestern/images/about-us/dr-howard-chrisman-md.jpg
Disallow: /-/media/northwestern/images/about-us/northwestern-medicine-john-orsini.jpg


Sitemap: https://www.nm.org/sitemap_northwestern.xml

Similar sites

Search preview

www.nm.org
Northwestern Medicine | Northwestern Medicine
Northwestern Medicine is a leader in quality healthcare and service, bringing together faculty, physicians and researchers to support and advance that care through leading-edge treatments and breakthrough discoveries.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Northwestern Medicine69%Check
Northwestern68%Check
Medicine64%Check
Northwestern Memorial55%Check
Northwestern Memorial HealthCare54%Check
Health52%Check
Information50%Check
Support50%Check
Measles50%Check
physician48%Check
Show more keywords and terms

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