Bms.com - SEO Checker

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Overview of the SEO Check
Meta information
85% 
Page quality
79% 
Page structure
66% 
Link structure
65% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.04 s
File size
145.00 kB
Words
729
Media files
15
Number of links
162 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Global Biopharmaceutical Company - Bristol Myers Squibb
The length of the page title is perfect. (525 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Bristol Myers Squibb is a global biopharmaceutical company committed to discovering, developing and delivering innovative medicines to patients with serious diseases.
The meta description is too long: 1037 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.bms.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
descriptionBristol Myers Squibb is a global biopharmaceutical company committed to discovering, developing and delivering innovative medicines to patients with serious diseases.
google-site-verificationMOA_zkwraH_JsReOcsUwqULQpxy_bHgguqaLGpEjiAQ
langen-us
twitter:cardsummary
twitter:sitewww.bms.com
twitter:urlhttps://www.bms.com/
twitter:titleGlobal Biopharmaceutical Company - Bristol Myers Squibb
twitter:descriptionBristol Myers Squibb is a global biopharmaceutical company committed to discovering, developing and delivering innovative medicines to patients with serious diseases.
twitter:imagehttps://www.bms.com/assets/bms/us/en-us/images/bristol-myers-squibb-new-logo.png
twitter:image:altFollow us on Facebook
og:titleGlobal Biopharmaceutical Company - Bristol Myers Squibb
og:typewebsite
og:urlhttps://www.bms.com/
og:imagehttps://www.bms.com/assets/bms/us/en-us/images/bristol-myers-squibb-new-logo.png
og:descriptionBristol Myers Squibb is a global biopharmaceutical company committed to discovering, developing and delivering innovative medicines to patients with serious diseases.
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 729 words. That's ok.
20.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 10.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../bms/us/en-us/logos/bms-rebrand-logo.svgbmsnull
...47-1920x1080.jpg.web.540.960.jpeg 768wBristol Myers Squibb employees from 30 nations will cycle and celebrate 11 years of C2C4CBristol Myers Squibb employees from 30 nations will cycle and celebrate 11 years of C2C4C
...gy-1920x1080.jpg.web.540.960.jpeg 768wWhat is Bristol Myers Squibb’s research strategy and where are we taking it?What is Bristol Myers Squibb’s research strategy and where are we taking it?
...eter-642x856.jpg.web.540.960.jpeg 768wClose up of hemocytometer counting chamberClose up of hemocytometer counting chamber
...ace-1395x786.jpg.web.540.960.jpeg 768wWoman and child in an embraceWoman and child in an embrace
...arousel-2000.jpg.web.540.960.jpeg 768wTwo colleagues at a white board discussing facts.Two colleagues at a white board discussing facts.
...ple-1395x786.jpg.web.540.960.jpeg 768wFemale scientist wearing protective safety glasses wearing a white lab coat and blue gloves, uses a razor blade on a streak plate. Female scientist wearing protective safety glasses wearing a white lab coat and blue gloves, uses a razor blade on a streak plate.
...office-thumb.jpg.web.540.960.jpeg 768wPatient and doctor in office environment with keypad.Patient and doctor in office environment with keypad.
...giis-786x786.jpg.web.540.960.jpeg 768wMale couple sitting in a home setting glancing at smart phone.Male couple sitting in a home setting glancing at smart phone.
...85_2560_1440.jpg.web.540.960.jpeg 768wmosaic cover of esg reportmosaic cover of esg report
/assets/bms/us/en-us/icons/Facebook.svgFacebookFacebook
/assets/bms/us/en-us/icons/Instagram.svgInstagramInstagram
/assets/bms/us/en-us/icons/Twitter.svgTwitterTwitter
/assets/bms/us/en-us/icons/Linkedin.svgLinkedInLinkedIn
/assets/bms/us/en-us/icons/YouTube.svgYouTubeYouTube

Page structure

H1 heading
(Critically important)
Global Biopharmaceutical Company - Bristol Myers Squibb
Too many H1 headings
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Global Biopharmaceutical Company - Bristol Myers Squibb
H1 Empty heading
H1 Empty heading
H2 Explore BMS
H2 Moving forward. Together.
H2 Looking for answers?
H3 Bristol Myers Squibb 2023 ESG Report
H4 2024 second quarter financial results >
H4 Building a better future: Bristol Myers Squibb 2023 ESG report >
H4 Science Firsthand: Translating the promise of cell therapy >
H4 Scientific media resources >
H4 Breaking barriers: SOGIIS data collection for improved health equity in clinical trials >
H4 Building a Better Future:
H5 Read more, including important cautionary statements about forward-looking information.
H5 Revelations in oncology: Reflecting on the past and charting the future in cancer research >
H5 Bringing the science of cell therapy into autoimmune diseases >
H5 Our scientists are driven by curiosity to pursue the best outcomes possible for patients. Explore our strategic research approaches that allow us to investigate the potential of our early discoveri...
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 20 external links on this page.

Found links on this page

LinkAttributesAnchor text
/patient-and-caregivers/our-me...Our medicines
/life-and-science.htmlOur stories
/investors.htmlInvestors
https://www.bms.com/IMG-ALT bms
A-TITLE bms
https://www.bms.com/Anchor Skip to main content
/about-us/contact-us.htmlContact us
https://careers.bms.com/External Subdomain Careers
https://www.bms.com/United States
https://www.bms.com/arSpanish
https://www.bms.com/brPortuguese
https://www.bms.com/ca/enEnglish
https://www.bms.com/ca/frFrench
https://www.bms.com/clText duplicate Spanish
https://www.bms.com/coText duplicate Spanish
https://www.bms.com/mxText duplicate Spanish
https://www.bms.com/peText duplicate Spanish
https://www.bms.com/Text duplicate English
https://www.bms.com/auText duplicate English
https://www.bms.com/cnSimplified Chinese
https://www.bms.com/inText duplicate English
https://www.bms.com/jpJapanese
https://www.bms.com/krKorean
https://www.bms.com/nzText duplicate English
https://www.bms.com/sgText duplicate English
https://www.bms.com/twTraditional Chinese
https://www.bms.com/th/enText duplicate English
https://www.bms.com/th/thThai
https://www.bms.com/atGerman
https://www.bms.com/beText duplicate English
https://www.bms.com/be/nlDutch
https://www.bms.com/be/frText duplicate French
https://www.bms.com/czCzech
https://www.bms.com/dkDanish
https://www.bms.com/fiFinnish
http://www.bms.com/frSubdomain Text duplicate French
https://www.bms.com/deText duplicate German
https://www.bms.com/grGreek
https://www.bms.com/huHungarian
https://www.bms.com/ieText duplicate English
http://www.bms.it/Pages/Home.aspxExternal Subdomain Italian
https://www.bms.com/luText duplicate English
https://www.bms.com/nl/enText duplicate English
https://www.bms.com/nlText duplicate Dutch
https://www.bms.com/noNorwegian
https://www.bms.com/plPolish
https://www.bms.com/ptText duplicate Portuguese
https://www.bms.com/roRomanian
https://www.bms.com/esText duplicate Spanish
https://www.bms.com/seSwedish
https://www.bms.com/chText duplicate German
https://www.bms.com/ch/frText duplicate French
https://www.bms.com/gbText duplicate English
https://www.bms.com/ilHebrew
https://www.bms.com/sa/enText duplicate English
https://www.bms.com/sa/arArabic
https://www.bms.com/trTurkish
https://www.bms.com/ae/enText duplicate English
https://www.bms.com/ae/arText duplicate Arabic
/other-markets.htmlDistributor Markets
/patient-and-caregivers/our-me...Medicines >
https://careers.bms.com/jobsExternal Subdomain Careers >
https://news.bms.com/External Subdomain Press Releases >
https://www.bmsmedinfo.com/External Subdomain Medical Information >
/patient-and-caregivers.htmlPatients & caregivers
/patient-and-caregivers/our-me...Text duplicate Our medicines
/patient-and-caregivers/surviv...Survivorship Today
/patient-and-caregivers/patien...Patient resources
/patient-and-caregivers/get-he...Get help paying for your medicines
/patient-and-caregivers/risk-e...Risk evaluation and mitigation strategies (REMS)
/patient-and-caregivers/plain-...Plain language summaries of clinical trial results
/patient-and-caregivers/patien...Immunology patient resources
/about-us/responsibility/posit...Our position on generic drugs
/about-us/responsibility/posit...Our position on drug pricing
/patient-and-caregivers/patien...Psoriasis around the world
/healthcare-providers.htmlHealthcare providers
/healthcare-providers/early-pa...Learn about pre-approval access
/healthcare-providers/post-stu...Learn about post study drug access
/assets/bms/us/en-us/pdf/BMS-3...New window 340B practice fact sheet
http://www.bmsmedinfo.com/New window External Subdomain U.S. medical information
/researchers-and-partners/clin...Clinical trials
/healthcare-providers/early-pa...Pre-approval access request system
/healthcare-providers/post-stu...Post study drug access request system
/researchers-and-partners.htmlResearchers
/researchers-and-partners/area...Areas of focus
/researchers-and-partners/in-t...In the pipeline
/researchers-and-partners/our-...R&D expert voices
/researchers-and-partners/prom...Our efforts in STEM
/researchers-and-partners/clin...Clinical trials & research
/researchers-and-partners/inde...Independent research
/researchers-and-partners/our-...Research publications
/researchers-and-partners/clin...Disclosure commitment
/researchers-and-partners/inde...Areas of interest & research grants
/researchers-and-partners/inde...Data sharing request process
/researchers-and-partners/tran...Translational medicine
/investors.htmlText duplicate Investors
/investors/stock-information.htmlStock information
/investors/financial-reporting...Financial reporting
/investors/analyst-coverage.htmlAnalyst coverage
/investors/events-and-presenta...Events and presentations
/investors/shareholder-service...Shareholder services
/investors/celgene-acquisition...Acquisition-related information for Celgene shareholders
/investors/investor-contacts.htmlInvestor contacts
/investors/financial-reporting...New window Annual reports
/investors/stock-information/d...Dividend history
/investors/stock-information/i...Investment return calculator
/investors/financial-reporting...SEC filings
/investors/financial-reporting...Quarterly results
/business-development.htmlBusiness development
/business-development/existing...Our partnerships
/business-development/why-part...Why partner with us
/business-development/science-...Areas of interest
/business-development/partneri...Business development leadership team
/business-development/begin-di...Begin a discussion
/business-development/early-in...Early innovation at BMS
/assets/bms/us/en-us/pdf/bms-b...New window Download business development brochure
/business-development/early-in..."Golden Ticket" contests
https://www.bms.com/media.htmlNews
/media/press-releases.htmlPress releases
/life-and-science.htmlText duplicate Our stories
/media/media-library.htmlMedia library
/media/media-contacts.htmlMedia contacts
/media/media-library/scientifi...Scientific media resources
/media/media-library/disease-s...Disease state infographics
https://www.bms.com/media.htmlCorporate publications
https://www.bms.com/about-us.htmlAbout us
/about-us/our-company.htmlOur company
/about-us/leadership.htmlLeadership
/about-us/global-diversity-and...Global Inclusion & Diversity
/about-us/responsibility.htmlResponsibility
/about-us/sustainability.htmlSustainability at Bristol Myers Squibb
/about-us/contact-us.htmlText duplicate Contact us
/about-us/working-at-bms.htmlWorking at BMS
/about-us/our-company/global-p...Global Patient Week
/about-us/our-company/our-tech...Our technologies
/about-us/our-company/history-...Our history
/about-us/our-company/worldwid...Our locations
/about-us/responsibility/brist...The Bristol Myers Squibb Foundation
/about-us/global-diversity-and...Resource groups
/about-us/responsibility/posit...Our positions
/life-and-science/news-and-per...Bristol Myers Squibb employees from 30 nations will cycle and celebrate 11 years of C2C4C
IMG-ALT Bristol Myers Squibb employees from 30 nations will cycle and celebrate 11 years of C2C4C
/life-and-science/science/rese...What is Bristol Myers Squibb’s research strategy and where are we taking it? Q&A with Robert Plenge, executive vice president and head of Research
IMG-ALT What is Bristol Myers Squibb’s research strategy and where are we taking it?
https://investors.bms.com/ifra...New window External Subdomain 2024 second quarter financial results > Read more, including important cautionary statements about forward-looking information.
IMG-ALT Close up of hemocytometer counting chamber
A-TITLE 2024 second quarter financial results
/life-and-science/news-and-per...Building a better future: Bristol Myers Squibb 2023 ESG report >
IMG-ALT Woman and child in an embrace
A-TITLE Building a better future: Bristol Myers Squibb 2023 ESG report
/life-and-science/science/scie...Science Firsthand: Translating the promise of cell therapy >
IMG-ALT Two colleagues at a white board discussing facts.
A-TITLE Science Firsthand: Translating the promise of cell therapy
/life-and-science/science/reve...Revelations in oncology: Reflecting on the past and charting the future in cancer research >
IMG-ALT Female scientist wearing protective safety glasses wearing a white lab coat and blue gloves, uses a razor blade on a streak plate.
A-TITLE Revelations in oncology: Reflecting on the past and charting the future in cancer research
/life-and-science/science/car-...Bringing the science of cell therapy into autoimmune diseases >
IMG-ALT Patient and doctor in office environment with keypad.
A-TITLE Bringing the science of cell therapy into autoimmune diseases
/media/media-library/scientifi...Scientific media resources > Our scientists are driven by curiosity to pursue the best outcomes possible for patients. Explore our strategic research approac...
A-TITLE Scientific Media Resources
/life-and-science/news-and-per...Breaking barriers: SOGIIS data collection for improved health equity in clinical trials >
IMG-ALT Male couple sitting in a home setting glancing at smart phone.
A-TITLE Breaking barriers: SOGIIS data collection for improved health equity in clinical trials
https://esg.bms.com/New window External Subdomain IMG-ALT mosaic cover of esg report
https://esg.bms.com/New window External Subdomain View our ESG Report
/patient-and-caregivers/surviv...Learn more
A-TITLE Learn more
https://careers.bms.com/jobsExternal Subdomain Text duplicate A-TITLE Careers
https://careers.bms.com/jobsExternal Subdomain Text duplicate Learn more
A-TITLE Learn more
/investors.htmlText duplicate A-TITLE Investors
/investors.htmlText duplicate Learn more
A-TITLE Learn more
/researchers-and-partners/clin...Text duplicate Learn more
https://www.bmsstudyconnect.com/External Subdomain Find a clinical trial
http://www.bmsmedinfo.com/New window External Subdomain Resources for U.S. healthcare providers
http://www.globalbmsmedinfo.com/New window External Subdomain Global medical information
/patient-and-caregivers/get-he...Find out how
https://www.bms.com/Home
/patient-and-caregivers.htmlText duplicate Patients & caregivers
/healthcare-providers.htmlText duplicate Healthcare providers
/researchers-and-partners.htmlText duplicate Researchers
/investors.htmlText duplicate Investors
https://www.bms.com/media.htmlText duplicate News
https://www.bms.com/about-us.htmlText duplicate About us
/patient-and-caregivers/our-me...Text duplicate Our medicines
/legal-notice.htmlLegal notice
/privacy-policy.htmlPrivacy notice
/trademarks.htmlTrademarks
/forward-looking-statement.htmlNew window Forward-looking statement
/assets/bms/us/english-documen...UK-CA slavery and human trafficking statement (PDF)
http://www.facebook.com/Bristo...External Subdomain IMG-ALT Facebook
A-TITLE Facebook
https://www.instagram.com/bris...External Subdomain IMG-ALT Instagram
A-TITLE Instagram
http://twitter.com/BMSNEWSExternal IMG-ALT Twitter
A-TITLE Twitter
http://www.linkedin.com/compan...External Subdomain IMG-ALT LinkedIn
A-TITLE LinkedIn
http://www.youtube.com/bristol...External Subdomain IMG-ALT YouTube
A-TITLE YouTube
https://careers.bms.com/External Subdomain Text duplicate Careers
/life-and-science.htmlText duplicate Our stories
/about-us/contact-us.htmlText duplicate Contact us
/about-us/our-company/worldwid...Worldwide locations

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.04 seconds.
The file size of the HTML document is fine (145 kB).

HTTP Response Header

NameValue
etag"24383-620be233f4baf-gzip"
last-modifiedWed, 28 Aug 2024 13:14:27 GMT
content-typetext/html;charset=utf-8
content-length21366
content-encodinggzip
cache-controlmax-age=600, public
expiresWed, 28 Aug 2024 14:26:26 GMT
dateWed, 28 Aug 2024 14:16:26 GMT
set-cookie158 Characters
x-cdnImperva
x-iinfo10-236098527-0 0CNN RT(1724854586864 17) q(0 -1 -1 0) r(0 -1)
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 9,713 referring domains.
This page has 588,522 backlinks.
This page has backlinks from 6,629 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /etc/tags/
Disallow: /apps/
Disallow: /crx/
Disallow: /libs/
Disallow: /bin/
Disallow:  /search-results/jcr:content/searchresults.searchresultsitems.html
Disallow: /content/bmsredesign/
Sitemap: https://www.bms.com/sitemap.xml

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Search preview

www.bms.com
Global Biopharmaceutical Company - Bristol Myers Squibb
Bristol Myers Squibb is a global biopharmaceutical company committed to discovering, developing and delivering innovative medicines to patients with serious diseases.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Bristol Myers Squibb81%Check
Global73%Check
company73%Check
Biopharmaceutical73%Check
Global Biopharmaceutical Company73%Check
Bristol Myers Squibb 202368%Check
Myers Squibb 2023 ESG60%Check
Patient54%Check
BMS54%Check
research51%Check
Show more keywords and terms

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