Firstaid.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
86% 
Page structure
75% 
Link structure
82% 
Server
83% 
External factors
100% 
SEO Score
Response time
0.58 s
File size
153.30 kB
Words
657
Media files
9
Number of links
98 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
St Andrew’s First Aid | Scotland’s Leading First Aid Charity
There are word repetitions in the page title.
The length of the page title is perfect. (521 pixels out of 580 max pixel length)
Meta description
(Critically important)
St Andrew’s First Aid has been saving lives since 1882, and is Scotland’s only dedicated first aid charity and leading first aid training provider.
The length of the meta description is perfect. (868 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.firstaid.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsmax-image-preview:large
descriptionSt Andrew’s First Aid has been saving lives since 1882, and is Scotland’s only dedicated first aid charity and leading first aid training provider.
keywordsSt Andrew’s First Aid, St Andrew’s First Aid Scotland, first aid training Sccotland, workplace first aid training, emergency first aid course, St Andrew’s First Aid training, mental health training, book first aid training courses, St John Ambulance
titleSt Andrew’s First Aid | Scotland’s Leading First Aid Charity
msapplication-TileImagehttps://www.firstaid.org.uk/wp-content/uploads/2022/11/cropped-favicon-copy-270x270.png
google-site-verificationsuQdX77GDYmKKbNWoJgpYs05D1ZGmw_eEXNg4VEggRs
langen-gb
twitter:imagehttps://www.firstaid.org.uk/wp-content/uploads/2022/10/293004324_412345190936867_7268102067475738890_n.jpg
twitter:cardsummary
twitter:domainSt Andrews First Aid
twitter:descriptionSt Andrew’s First Aid has been saving lives since 1882, and is Scotland’s only dedicated first aid charity and leading first aid training provider.
twitter:titleSt Andrew’s First Aid | Scotland’s Leading First Aid Charity
og:imagehttps://www.firstaid.org.uk/wp-content/uploads/2022/10/293004324_412345190936867_7268102067475738890_n.jpg
og:site_nameSt Andrews First Aid
og:descriptionSt Andrew’s First Aid has been saving lives since 1882, and is Scotland’s only dedicated first aid charity and leading first aid training provider.
og:urlhttps://www.firstaid.org.uk/
og:typewebsite
og:titleSt Andrew’s First Aid | Scotland’s Leading First Aid Charity
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 657 words. That's ok.
23.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.44 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (16). We recommend using a maximum of 13 tags for this page.
The following tag is repeated too often: additional information and guides
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...tent/themes/standrews/img/trustpilot.pngtrustpilot 5 stars
/wp-content/themes/standrews/img/SEARCH.svgsearch
/wp-content/themes/standrews/img/BASKET.svgbasket
/wp-content/themes/standrews/img/logo.svgSt Andrew's First Aid
/wp-content/themes/standrews/img/badge.svgNo alt attribute provided
/wp-content/themes/standrews/img/logo.svgSt Andrew's First Aid
...loads/2023/01/BSI-removebg-preview-3.pngNo alt attribute provided
...proved-Centre-RGB-2-removebg-preview.pngNo alt attribute provided
Video URLWidthHeight
...ube.com/embed/PGbUtXHYZ6g?feature=oembed1280720

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Book a training course
H2 Become a volunteer
H2 Help us save lives
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Stay connected
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.firstaid.org.uk/Anchor Skip to content
/our-courses/Subdomain Our Courses
/our-services/Subdomain Our Services
/get-involved/Subdomain Get Involved
/about-us/Subdomain About Us
/supplies/Subdomain First Aid Supplies
/donate/Subdomain Donate
https://uk.trustpilot.com/revi...New window External Subdomain IMG-ALT trustpilot 5 stars
https://www.firstaid.org.uk/?sIMG-ALT search
/basket/IMG-ALT basket
https://www.firstaid.org.uk/Subdomain IMG-ALT St Andrew's First Aid
/our-courses/Subdomain Text duplicate Our Courses
/our-services/Subdomain Text duplicate Our Services
/get-involved/Subdomain Text duplicate Get Involved
/about-us/Subdomain Text duplicate About Us
/supplies/Subdomain Text duplicate First Aid Supplies
/donate/Subdomain Text duplicate Donate
/our-courses/first-aid-for-wor...Workplace First Aid Courses
/courses/first-aid-at-work-3-d...First Aid at Work 3-Day Block
/courses/first-aid-at-work-3-d...First Aid at Work 3-Day Release
/courses/first-aid-at-work-req...First Aid at Work Requalification 2-Day Block
/courses/first-aid-at-work-req...First Aid at Work Requalification 2-Day Release
/courses/first-aid-at-work-req...First Aid at Work Requalification – Blended Online
/courses/emergency-first-aid-a...Emergency First Aid at Work
/courses/fire-marshal-gFire Marshal
/courses/annual-update-oAnnual Update
/courses/emergency-resuscitati...Emergency Resuscitation (CPR)
/courses/using-an-aed-oUsing an AED including CPR
/courses/moving-handling-princ...Moving & Handling Principles
/courses/safe-evacuation/Safe Evacuation
/our-courses/other-courses/Other Courses
/courses/paediatric-first-aid-gPaediatric First Aid
/courses/paediatric-first-aid-...Paediatric First Aid – Blended Online
/courses/baby-and-child-first-...Baby and Child First Aid
/courses/sports-injuries-first...Sports Injuries First Aid Level 1
/courses/sport-injuries-first-...Sports Injuries First Aid Level 2
/courses/emergency-first-aid-gEmergency First Aid
/courses/anaphylaxis-awareness/Anaphylaxis Awareness
/our-courses/mental-health-fir...Mental Health First Aid
/courses/leading-first-aid-for...Leading First Aid for Mental Health
/courses/first-aid-for-mental-...First Aid for Mental Health
/courses/first-aid-for-mental-...No Text
/courses/first-aid-for-mental-...Subdomain Mental Health Annual Refresher
/our-courses/on-your-premises/Subdomain Training On Your Own Premises
/wp-content/uploads/2024/04/20...New window Subdomain Training and Supplies Brochure 2024
/our-courses/account-managemen...Subdomain Account Management Programme
/our-courses/our-training-venues/Subdomain Our Training Venues
/our-courses/training-with-us/Subdomain Training With Us
/our-courses/your-guide-to-ren...Subdomain Renewing Your Certificate Guide
/our-courses/contact-our-sales...Subdomain Get in Touch
/supplies/All supplies
/product-category/defibrillators/Defibrillators, Accessories and Training units
/product-category/first-aid-kits/First Aid Kits
/product-category/first-aid-co...First Aid Supplies and Consumables
/product-category/equipment/First Aid Equipment including Evacuation Chairs
/product-category/manuals-work...First Aid Manuals and Workbooks
/product-category/ppe/Personal Protective Equipment
/product-category/training-man...Training Manikins and Equipment
/product-category/health-and-s...Health and Safety Products
/supplies/guide-to-defibrillat...Guide to Defibrillators
/wp-content/uploads/2024/04/20...New window Subdomain Text duplicate Training and Supplies Brochure 2024
/wp-content/uploads/2023/06/Fi...New window Subdomain First Aid Kit Guide
/supplies/pad-reminder-service...AED Pad Reminder Service
/supplies/why-purchase-supplie...Why purchase supplies from us?
/supplies/resources/Subdomain Additional Resources
/supplies/contact-supplies-team/Text duplicate Get in Touch
/about-us/Subdomain What We Do
/about-us/our-history/Subdomain Our History
/green-travel/Subdomain Green Travel
/board-of-trustees/Subdomain Meet Our Board of Trustees
https://www.firstaid.org.uk/news/Subdomain Latest News
/get-involved/volunteer/Subdomain Volunteering
/donate/Subdomain Text duplicate Donate
/get-involved/fundraising/Subdomain Fundraising
/get-involved/leave-a-life-sav...Leave a Life-Saving legacy
/get-involved/fundraising/yald...Play the Yaldi Lottery
/get-involved/fundraising/even...Scottish First Aid Awards 2024
/get-involved/youth-groups/Subdomain Youth Groups
/get-involved/youth-groups/thi...Subdomain Thistles (5-10 years old)
/get-involved/youth-groups/cad...Subdomain Cadets (11-15 years old)
/get-involved/careers/Subdomain Careers
/get-involved/event-cover/Subdomain Event Cover
/about-us/community-engagement...Subdomain Community Engagement
/community-engagement-learning...Subdomain Community Engagement Learning Resources
/get-involved/schools-programmes/Subdomain Schools Programme
/our-courses/ready-for-life/Subdomain Ready for Life Programme
/68644-2/Subdomain How to perform CPR
/our-courses/Book a course
/donate/Make a donation
/get-involved/volunteer/Find out more
/our-courses/Book a training course We are Scotland’s leading first aid training provider. Choose from our range of courses at a location convenient for you.
/get-involved/volunteer/Become a volunteer Volunteers are the lifeblood of our charity. They dedicate thousands of hours providing vital first aid attention and life-saving education.
https://www.firstaid.org.uk/Subdomain Text duplicate IMG-ALT St Andrew's First Aid
https://uk.trustpilot.com/revi...New window External Subdomain Trustpilot
/cdn-cgi/l/email-protection[email protected]
/contact-us/Subdomain Contact us
/terms-conditions/Subdomain Terms & Conditions
/get-involved/careers/Subdomain Text duplicate Careers
/privacy-policy/Subdomain Privacy Policy
/delivery-times-fees/Subdomain Shipping & Delivery
https://www.facebook.com/stand...New window External Subdomain No Text
https://twitter.com/stafirstaidNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.instagram.com/stan...New window External Subdomain No Text
https://www.tiktok.com/@standr...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.firstaid.org.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.58 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (153 kB).

HTTP Response Header

NameValue
dateFri, 21 Jun 2024 23:28:20 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
link<https://www.firstaid.org.uk/wp-json/>; rel="https://api.w.org/"
x-powered-byWP Engine
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 20
x-cache-groupbot
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8977c63c19475c62-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 699 referring domains.
This page has 3,266 backlinks.
This page has backlinks from 285 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.firstaid.org.uk
St Andrew’s First Aid | Scotland’s Leading First Aid Charity
St Andrew’s First Aid has been saving lives since 1882, and is Scotland’s only dedicated first aid charity and leading first aid training provider.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
First78%Check
Aid78%Check
First Aid78%Check
Leading First Aid71%Check
St Andrew71%Check
first aid charity71%Check
first aid training68%Check
Leading First Aid Charity68%Check
St Andrew’s First Aid65%Check
Aid Training64%Check
Show more keywords and terms

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